SAP's platform for customer experience
Build agentic processes and custom applications grounded in your business data
Build, connect, and extend AI agents and apps
Build AI agents, connect CX and operational applications, and extend existing features with your own business applications—all on one platform.
Deploy custom AI agents across your business
Build custom agents with Joule Studio in SAP Build that orchestrate actions from sales planning to service resolution, grounded in your customer data and business processes.
Connect CX applications to enterprise operations
Link marketing, sales, service, and commerce to ERP, supply chain, and finance with SAP Integration Suite so agents and teams work with real-time inventory, order status, and customer context.
Extend and customize without limits
Create workflows, applications, and AI solutions with SAP Build and Generative AI Hub that extend your unique processes.
Explore customer experience capabilities
Deploy custom agents across marketing, sales, and service
Build custom AI agents with low-code tools that connect to multiple systems and deploy alongside SAP’s out-of-the-box capabilities.
Create skills to increase productivity
Joule Studio is a capability within SAP Build that enables organizations to create, customize, and manage AI agents and Joule skills for automating workflows across SAP and non-SAP systems. It is designed to deliver business-specific outcomes by grounding AI in enterprise data, processes, and context.
Connect CX applications with operational systems
Access 10,500+ prebuilt integrations to ensure processes are connected for agentic execution across CX and ERP data
Automate lead to cash workflows
Combine intent-based coding and pro-code app development, process automation, and digital workspaces—all with AI assistance and reusable components.
Build custom AI solutions
Experiment with multiple LLMs in a secure environment. Test prompts, build RAG applications, and compare models to find the best fit.
Manage identity and consent across channels
Authenticate users with password less login, manage consent with audit-ready tools, and handle 3+ billion identities with enterprise-scale security.
Featured solutions
Integrate your business across SAP and third-party landscapes
SAP Integration Suite is a single scalable, AI-assisted integration solution that helps unify, automate, and secure your entire business ecosystem.
Create, extend, and customize workflow processes and automate tasks
Extend your customer experience solutions with AI-assisted application development, automation, and digital experiences.
See how customers are succeeding with SAP
Service ticket handling enhanced by AI agents
Bosch is enhancing AI-driven responses in SAP Sales Cloud and SAP Service Cloud by integrating data from SAP and non-SAP sources.
Preparing for the digital revolution with connected CX
Toyota uses BTP to enhance its CX with data, analytics, AI, application development, automation, and integration solutions.
Automating sales orders to enhance speed and support growth
Chipone Technology uses SAP Build Process Automation to increase the automation rate in its lead-to-cash process.
Taking event-driven architecture to the next level
Learn how Elkjop revamped its order processing by adopting a cloud-based, event-driven system to exceed customer expectations.
Packages
SAP Build
SAP Build, the AI-driven application development and automation solution, is available with entitlements in SAP Sales Cloud and SAP Service Cloud.
SAP Business AI Platform
All SAP Customer Experience solutions can be extended with SAP's platform capabilities to expedite your journey.
Resources
Nokia
Learn how Nokia transformed its order processing by deploying SAP Commerce Cloud and BTP as a global, centralized order orchestration platform.
Papa Murphy's International, LLC
Learn how MTY Food Group overcame challenges from disconnected CRM systems by implementing SAP Sales and Service Cloud and the ASAR SNJYA Self-Service Portal.