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Lead in the media and entertainment industry with SAP software

Place your audience at the heart of your business with media solutions from SAP that support broadcasting, entertainment, Internet, social, printing, and publishing. By enabling you to establish direct relationships with your digital and non-digital audiences, our cutting-edge software can help you deliver personalized customer experiences and develop new ways to generate revenue.

Learn more about our media software

Big Data in the media industry

According to executives surveyed at SAPPHIRE NOW, Big Data is critical for service-oriented organizations in industries such as media. Check out this infographic to explore Big Data’s key value areas – from strategy and market insights to customer engagement.

Can you compete?

Media companies can reduce the cycle time for financial forecasts by 35%* with collaborative planning and forecasting processes allowing supervisors to review statuses while individuals work on plans and forecasts in virtual teams. Want to benchmark yourself with peers?


See what our customers are saying...


Boost sales with omnicommerce

Today’s hyper-connected customers can reach out to companies anytime, anywhere, on any device. Are you ready for them? Explore how omnicommerce is key to capturing more sales from digitally empowered consumers. 

Ride the mobile wave to new profits 

Discover how a partnership with SAP can help you redefine, rethink, and reinvent your media business. We can help you create a comprehensive mobile strategy – and find innovative opportunities to grow and create new revenue. 


Explore the hottest topics in media and entertainment


My VOD: Become Audience-Centric with SAP solutions

MyVod, a fictional video on demand streaming offering becomes audience centric by gaining insights into audience behavior and preferences.  

Learn From Media and Entertainment Experts

Explore our media and entertainment hub for best practices, presentations, blogs, videos, and discussions to help you run better.

How Does Your Media Company Measure Up?

Get a free customized report that offers insight into how your company compares to others in the media and entertainment industry.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

SAPPHIRE NOW + ASUG Annual Conference

Join us May 16–18 for networking, strategy, discussions, and education on the latest breakthrough solutions from SAP.

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