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Turning intelligence into impact: SAP Business AI customers in action

SAP Business AI is embedded directly into every business process, and helps every business leader, regardless of their role—in finance, supply chain, spend management, sales, service, and more—with intelligent reasoning and actions exactly where and when employees need it.

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Today, only one in four companies has moved beyond pilot projects to scale AI across multiple business functions across their organization. But those that have are pulling ahead fast.

These AI frontrunners are outperforming peers with faster revenue growth, higher returns on investment, and stronger savings and employee satisfaction. What sets them apart is not just their swift adoption, but how deeply they embed AI into the core of their businesses. They treat AI not as an experiment, but as a strategic capability woven throughout their operations to deliver tangible business value.

And the payoff is real. When AI is implemented pervasively—with the right data foundation and governance—projects consistently meet or exceed ROI expectations. In short, AI works best when it is built in, not bolted on.

SAP is proud to partner with so many of these innovators. Today, more than 34,000 SAP customers are running AI-augmented processes in their daily operations—eliminating silos, streamlining decision-making, and building on a trusted and strong data foundation that positions them to scale.

SAP’s approach: AI embedded across applications

As we have innovated alongside some of the world’s leading brands, we have learned that a piecemeal approach creates complexity, slows decision-making, and undercuts ROI. That is why SAP Business AI is embedded directly into every business process, and helps every business leader, regardless of their role—in finance, supply chain, spend management, sales, service, and more—with intelligent reasoning and actions exactly where and when they need it.

Our AI-first, suite-first product strategy reimagines business processes, with AI built in from the start, to help our customers accelerate business outcomes. This approach includes the following:


SAP Business AI is built into the systems that power the world’s top enterprises and can be customized, through the SAP Business Technology Platform (SAP BTP) to extend business processes. The result is the delivery of immediate value. Its deep integration allows information and insights to flow seamlessly across departments, so decisions can be made, and actions can be taken, at the right time. The results are greater efficiency, agility, and innovation. And in addition, it’s also responsible. Our AI is built on leading ethics, data privacy, and security standards while ensuring compliance. 

Financial management

Enterprises worldwide rely on SAP S/4HANA and related solutions to run core finance and operations. With SAP’s AI embedded in these systems, organizations are automating routine tasks, gaining predictive insights, and standardizing processes across the board. The following stories show how companies use AI within SAP’s ERP, analytics, and finance solutions to streamline corporate operations from financial close and cash management to cross-department workflows—driving efficiency and better decision-making at the executive level.

Spend management

SAP’s spend management solutions—covering procurement, travel and expense, and external workforce management—embed AI to drive efficiency, compliance, and cost savings. These stories illustrate how AI in SAP Ariba, SAP Concur, SAP Fieldglass, and related tools are helping organizations automate invoice processing, optimize purchasing, and enforce policies. With SAP’s intelligent spend management, businesses get better visibility into spend and can manage finances proactively.

Supply chain management

SAP’s supply chain solutions embed AI and machine learning to optimize planning, forecasting, logistics, and inventory management. These stories show how companies use SAP Integrated Business Planning (IBP) and other AI-powered supply chain tools to anticipate demand, streamline operations, and become more resilient. With AI woven into supply chain processes, businesses can respond in real time, reduce costs, and better align supply with customer demand.

Human capital management

SAP SuccessFactors and other human capital management solutions embed AI to help organizations recruit, develop, and retain talent more effectively. The following stories demonstrate how AI is used for writing better job descriptions, matching candidates, personalizing learning, and building skills-based organizations. With SAP’s AI in HR, companies can improve the speed and effectiveness of hiring processes and empower employees with tailored career development, all while reducing administrative burdens on HR staff.

Customer experience

SAP’s customer experience solutions—spanning marketing, sales, commerce, and service—embed AI to personalize engagement and improve customer satisfaction. In these stories, companies use AI-driven recommendations, predictive analytics, and intelligent automation within SAP Customer Experience products, like SAP Emarsys, SAP Commerce Cloud, SAP Sales & Service Cloud, to boost revenue and loyalty. SAP’s AI helps businesses better understand their customers and respond faster, creating more meaningful relationships at every touchpoint.

Business technology platform

SAP Business Technology Platform (SAP BTP) brings together application development, automation, data management, analytics and planning, integration, and AI capabilities into one unified environment optimized for SAP applications.

These stories highlight how organizations leverage AI capabilities (including Document Information Extraction, generative AI hub in SAP AI Core, SAP Build, and SAP HANA Cloud vector engine) within SAP’s unified, business-centric platform to innovate processes, automate tasks, and gain new insights. SAP BTP  provides a foundation for custom applications and enterprise-wide intelligence, all governed and secured within the business context.

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See SAP Business AI in action

Ready to transform your business with AI? Request a demo of SAP Business AI today and discover how our solutions can drive efficiency and growth across your organization.

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Explore how customers are achieving success with SAP Business AI.

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