Unify retail and e-commerce data for actionable omnichannel insights
Provides persona-driven retail insights by unifying store and e-commerce data into role-based actions. Built with SAP Business Data Cloud and the SAP Databricks capability in SAP Business Data Cloud, it helps reduce fragmented reporting, improve omnichannel visibility, identify performance gaps, and enable faster decisions across merchandising, sales, operations, finance, and leadership.
Overview
Unify retail insights across channels
Enable consistent, end-to-end insights and faster, more confident decision-making across your omnichannel business with a solution that integrates with SAP Business Data Cloud to unify sales, merchandising, and channel data into a governed single source of truth.
Improve channel performance
Increase revenue opportunities by helping retail teams identify which channels are driving demand, where customer activity is shifting, and how to adjust merchandising, inventory, and campaign actions across stores and e-commerce.
Optimize promotion investments across channels
Improve promotion effectiveness by understanding how campaigns influence sales and traffic across store and e-commerce channels. Retailers can reduce inefficient spend, balance channel investments, and focus resources on promotions that drive measurable business impact.
Details
Solution type
Extensions and Add-ons
Industry
Retail
Compatibility
Works with
SAP Business Data Cloud
Features
Monitor sales performance across channels
Delivers a unified, real-time view of sales and margins across markets and channels. Leaders can track trends, compare performance against targets, and quickly identify growth opportunities or areas of underperformance.
Forecast view showing omnichannel traffic trends and channel movement
Combines SAP Analytics Cloud time-series forecasting with SAP Databricks machine learning predictions to anticipate traffic shifts across channels, enabling earlier, better-informed decisions on campaigns, pricing, and capacity.
Simulate margin impact before promotions
Uses SAP Analytics Cloud value driver trees to simulate and explain gross margin impact across uplift, discount, mix, cost, and revenue drivers, enabling disciplined, scenario-based promotion decisions.
