SAP BTP for customer experience

Integrate, extend and automate processes while safeguarding user privacy..
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Make every customer feel like your only customer

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Deliver the right information to the right customer at the right time

Connect customer-facing solutions with ERP, supply chain, and finance using AI-assisted SAP Integration Suite.

Deliver enterprise experiences

Connect inventory, order, and delivery processes to boost customer satisfaction and efficiency with SAP Integration Suite.

Maintain profitable growth

Gain deep insight from every customer interaction and enrich every enterprise process to run more effectively with SAP Business Data Cloud.

Create personalized experiences

Rapidly adapt to changing customer expectations and deliver richer customer experiences with SAP Build’s low-code development tools.

Explore BTP use cases for CX teams

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Accelerate integration and increase productivity

Connect all departments to deliver on-demand order, delivery, and billing information.

Maintain profitable growth with integration and analysis

Improve profitability and alignment across all teams with holistic analysis of finance, supply chain, and customer data.

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Enhance security and build trust

Boost confidence in your commerce platform through enhanced personalization, consent management, and secure interactions.

Untangle order management complexity for profitable growth

Connect data and processes for order management to deliver on every customer promise for increased efficiency and profitability.

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See how customers are succeeding with SAP

Service ticket handling enhanced by AI agents

Bosch is enhancing AI-driven responses in SAP Sales Cloud and SAP Service Cloud by integrating data from SAP and non-SAP sources.

Preparing for the digital revolution with connected CX

Toyota uses BTP to enhance its CX with data, analytics, AI, application development, automation, and integration solutions.

Automating sales orders to enhance speed and support growth

Chipone Technology uses SAP Build Process Automation to increase the automation rate in its lead-to-cash process.

Taking event-driven architecture to the next level

Learn how Elkjop revamped its order processing by adopting a cloud-based, event-driven system to exceed customer expectations.

Packages

SAP Build

SAP Build, the AI-driven application development and automation solution, is available with entitlements in SAP Sales Cloud and SAP Service Cloud.

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SAP Business Technology Platform

All SAP Customer Experience solutions can be extended with SAP BTP capabilities to expedite your journey.

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Resources

Frequently asked questions

SAP Customer Identity and Access Management provides capabilities to manage access, consent, and compliance across digital channels.

SAP Integration Suite is a suite of services that can help you optimize user experiences. It provides trusted connectivity to SAP and third-party sources.

SAP Build helps teams extend application capabilities and automate processes with AI.

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