
Deliver exceptional sales experiences
By tapping into a 360-degree view of every customer and interaction, your sales organization can deliver customer-centric sales engagements, leading to increased revenue and lifetime loyalty.
Let your sales organization spend more time building relationships and engaging with customers. With the SAP Sales Cloud solution, you can streamline and automate critical selling processes and empower sellers with intelligent recommendations.
- Cloud deployment
- Unified view of every customer
- Optimized mobile selling experience
- Intelligent recommendations, insights, and analytics
Let your sales organization spend more time building relationships and engaging with customers. With the SAP Sales Cloud solution, you can streamline and automate critical selling processes and empower sellers with intelligent recommendations.
- Cloud deployment
- Unified view of every customer
- Optimized mobile selling experience
- Intelligent recommendations, insights, and analytics
Sales and Service Innovation Spotlight
Hear how new capabilities can help sales and service teams overcome challenges.
Increase your ROI with SAP Sales Cloud
70% of organizations say business-to-business (B2B) buyer expectations have changed over the last two years. Explore the economic impact of SAP Sales Cloud for your organization – and calculate your potential ROI.
372
%
three-year return on investment.
6 month
payback.
360°
customer view.
See how customers are succeeding with SAP Sales Cloud

Hear how Whirlpool optimizes stores with intelligent sales tools that turn its sales representatives into trusted customer advisors.

Hear how MVV Enamic digitalized the quote process and reduced the contract conclusion time by half.

Learn how Moen’s digital transformation helps avoid channel conflict and smoothes the customer experience to boost sales.
Find out how Topcon provides real-time data across the enterprise with one scalable, standardized, and cloud-based system.
SAP Sales Cloud is one of the most important products for managing customer sales and customer relationship management. Using advanced capabilities for forecasting, pipeline management, and analytics, our customers are visualizing their ROI within a few months of adoption.
Aritra Chakraborty
Senior Consultant, PwC India
The seamless interface with SAP S/4HANA allows our sales engineers to have a 360-degree picture of their customers. They can use the knowledge to seal the transaction.
Sienna Stuart
Senior Enterprise Account Executive, Quest Software
SAP Sales Cloud shines when it handles complex sales processes. It also brings marketing capabilities and full-service operations into the same platform that fully delivers the information of every customer interaction into one place to enable a good customer experience.
Verified User
Sales Representative in IT Services
There’s better collaboration between the back end and sales team as relevant data is available on both ends, so both parties are on the same page.
Verified User
Consultant in IT Services
Build a business case
Future-proofing B2B sales
Examine the challenges that sales leaders are facing today and discover the critical capabilities required to accelerate revenue-generating customer engagements.
Explore the potential ROI of the SAP Sales Cloud solution
Learn how the SAP Sales Cloud and SAP Service Cloud solutions can help you boost your bottom line in this Forrester study.
Frequently Asked Questions
SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and increase win rates with embedded artificial intelligence (AI) that provides recommendations on what tasks or interactions should be performed to increase forecast accuracy. The embedded AI performs continuous correlation analysis to identify links between seller behavior, opportunity win rate, and other complex variables. This allows sales managers to easily assess forecast accuracy and model various potential outcomes with data-driven analysis of propensity to close.
SAP Sales Cloud includes specialized "perfect store” functionality to help you create retail execution action plans, optimize visit logistics, and improve the efficiency of on-site activities. Dynamic visit surveys and planograms guide retail execution activities, while unifying store audit information, to enable continuous improvement of retail execution at each location. Unified KPIs provide insight into year-over-year improvement and can be used to improve resource allocation, execution strategy, and store performance across extended distribution networks.
SAP Sales Cloud can help you identify actionable customer insights by centralizing critical data for a full view of each account. Embedded sales intelligence surfaces critical data automatically and enables real-time exploration of the customer journey through each stage of the sales pipeline. Meanwhile, intuitive visualizations can provide valuable buying journey insights and help business users identify and proactively solve sales process breakdowns.
B2B selling has become increasingly complex, and leading organizations are helping sales teams improve outcomes by providing prescriptive guidance for opportunity progression. Guided selling functionality within SAP Sales Cloud provides a framework to help you understand and respond to customer needs with an interactive, value-driven approach that's shaped by real-time data.
Yes, organizations can leverage dynamic visit planning functionality within SAP Sales Cloud to help reduce overhead and improve efficiency of store and site visit logistics, scheduling, and routing. Embedded intelligence utilizes real-time and historical data to dynamically optimize how and when field sales and retail execution staff visit customer locations.