CRM and Customer Experience for High Tech
Be first to market with a great customer experience
By delivering a personalized and consistent customer experience, you can grow your high tech business and build relationships that last.
45
%
changing customer dynamics
Nearly half of B2B firms report customers having access to a wealth of information on competitive products and services, changing relationship dynamics.
38
%
customer experience differentiation
More than a third of B2B customers cited the need for differentiation based on customer experience as a top pressure.
33
%
consistent experiences
One third of B2B customers reported that their customers expect consistent experiences across all touch points.
SAP Customer Experience for the high tech industry
See how your high tech business can increase revenue and profitability using SAP Customer Experience solutions.
Build trusted relationships by using the SAP Sales Cloud solution to get actionable insights on pipeline forecasts and customer interactions.
Let your customers configure and purchase the complex products and solutions they need by using the SAP Commerce Cloud solution.
Sell faster and improve customer experiences by creating AI chatbots and self-services with SAP Customer Experience solutions.
Provide fast customer service and reduce service rep workloads using friendly, AI-enabled chatbots enabled by the SAP Service Cloud solution.
Deliver personalized and complex offers quickly
Customer-centric, everything-as-a-service (EaaS), and outcome-based promotions can help maximize your revenue and profit.
EaaS and the high tech customer experience
Discover how you can gain a new competitive advantage by providing a customer experience based on subscriptions and outcomes.
Industry snapshot on commerce experiences
Take a look at how high tech businesses increased their order volume by 483% in 2020 with SAP Commerce Cloud.
B2B commerce with engaging experiences
Speed time to market, boost agility, and tailor the buying journey with consistency and transparency by using SAP Commerce Cloud.
Build profitable relationships with the right customers
Sales representatives can identify and foster high-potential customers with a clear understanding of the buying journey.
Best practices for B2B customer journeys
Explore an intelligent approach that helps ensure the delivery of the right service to the right customer at the right time.
Customer data for hypergrowth customers
Find out how you can monetize and manage your data to optimize performance as a critical step on your CX journey.
Meaningful and effective sales experiences
Improve sales engagements and build relationships that last with a trusted understanding of your customer needs and behaviors.
See how customers are succeeding with SAP
See how high tech customers use SAP Customer Experience solutions for
growth, loyalty, and scalability.
Discover how Eastman Kodak Company lives up to customer expectations with modern, simplified e-commerce while driving new growth.

Check out how Wacom gives students and educators access to the right technology to help overcome remote learning challenges.

Consider how Carestream Health implemented a mobile-first, market-specific support strategy to give customers quality service.

Learn how Balluff uses intuitive sales and services tools to increase the transparency of customer-related processes.
Grow your high tech business with our customer experience solutions
Deliver personalized B2B commerce – everywhere
Reach more customers, personalize commerce experiences, boost revenue, and simplify processes with a modern approach to B2B e-commerce.
Exceed expectations with superior customer service
Increase customer loyalty and drive business growth by providing reliable, personalized omnichannel service and ensuring service excellence.
Build trusted customer and partner relationships
Accelerate time to market, simplify identity lifecycle management, and protect against business risks while addressing privacy and compliance requirements.
Find more high tech solutions
Learn more about industry trends, challenges, and opportunities, and explore our full range of SAP solutions to meet all your business needs.