Wholesale distribution
Adapt to the new economics of wholesale distribution
Drive profitable growth and meet evolving customer expectations with intelligent warehouse management and e-commerce solutions with embedded AI.
SAP Business Suite can help wholesale distributors:
Run resilient businesses with unified applications.
Adapt to dynamic markets using an extensible warehouse management system.
Make fast, confident decisions based on harmonized inventory and pricing data.
Innovate with new business models and value-added services.
Reimagine how work is done with AI agents and industry-tailored automation.
Future-proof supply chains
Withstand disruptions from global shocks, compliance pressure, and fierce competition by building a resilient, sustainable distribution network that can adapt and recover quickly.
Enhance customer engagement
Provide sales teams with pricing, inventory, and margin insights to accelerate productivity, improve performance, and engage customers.
Bolster sourcing and procurement
Achieve cost-effective, efficient wholesale distribution by building reliable supplier and channel partnerships while safeguarding product quality, traceability, and compliance.
Transform finance
Manage your top and bottom lines more effectively by improving supplier cost recovery, gaining better insights into profitability, and understanding your cash flow position.
Explore how SAP can help your wholesale distribution business run better
Achieve cost-effective transformation and sustainable growth using solutions tailored to the specific needs of the wholesale distribution industry.
Fast, flexible planning
Evaluate strategies and mitigate disruptions with the ability to:
Improve forecast accuracy by unifying finance and operations data.
Reduce stock-outs and rush orders using dynamic materials planning.
Optimize inventory, customer service, and working capital with AI.
Manage backorders, surpluses, and expedited fulfillment costs alerts.
Boost uptime and lower costs using service parts planning.
SAP APPLICATION
Demand planning
Manage stock levels and lead times, minimizing stock-outs due to unexpected events.
SAP APPLICATION
Transparency from demand to delivery
Plan across your supply network in real time and evaluate parts inventory based on part volume, velocity, segment, and more.
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Collaboration networks
Work with trading partners on planning, inventory, and quality management.
PARTNER APPLICATION
Infosys Demand Sensing Solution
Improve short-term forecast accuracy by deploying daily level demand sensing with depth, recency of data, and high granularity.
PARTNER APPLICATION
AI/ML Powered Budget Forecast Accelerator by YASH Technologies Incorporated
Improve visibility across the entire supply chain, enhance internal strategic planning, and align volume plans with financial plans.
Spend visibility
Facilitate information-sharing and visibility into procurement processes to:
Protect margins by managing cost recovery for rebates and chargebacks.
Act faster and minimize supply disruptions with risk alerts and scores.
Source strategically based on insights by supplier, product, and region. Boost compliance and tighten cost control with automation.
Cut costs and reduce exceptions by improving supplier collaboration.
SAP APPLICATION
Procurement visibility
Centralize control of requisitioning, purchasing, sourcing, and contracts by consolidating data on one system.
SAP APPLICATION
Strategic sourcing
Manage spend more strategically and achieve new savings by discovering qualified suppliers from a broad supplier network.
SAP APPLICATION
Chargeback processing
Prevent errors and profit leakage by administering, modeling, reporting, and analyzing contracts and chargeback agreements.
PARTNER APPLICATION
EcoVadis Business Sustainability Ratings for SAP Ariba
Augment procurement with solutions that reduce ESG risk across the value chain and offer trusted sustainability ratings for your trading partners.
PARTNER APPLICATION
SAP Incentive Administration by Vistex
Streamline incentive processes to shorten sales cycles, predict revenues better, reduce costs for go-to-market programs, and motivate sales teams.
Warehouse operations management
Coordinate high-volume warehouse operations with complex logistics processes that:
Spot risks, avoid disruptions, and gain transparency via alerts.
Optimize inventory and speed fulfillment with directed putaway.
Reduce risk with integrated quality, production, and track and trace processes.
Gain control of automation equipment through interactive user experiences.
SAP APPLICATION
Transportation management
Manage and integrate transportation and shipping across transportation modes and verticals.
SAP APPLICATION
Global track and trace
Drive performance and customer satisfaction with actionable, real-time insights into inbound and outbound shipments.
SAP APPLICATION
Yard logistics
Maximize your visibility into yard processes and preview planned workloads with a range of visualization and reporting tools.
PARTNER APPLICATION
Optimized Dynamic Pricing by Pricefx
Optimize pricing with tools that quickly respond to market fluctuations, maintaining price discipline to prevent margin loss.
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ReturnoTrack: Returnable Packaging Tracking and Optimization
Track, optimize, and reclaim packaging to reduce costs and boost utilization.
Connected omnichannel commerce
Personalize e-commerce journeys on an adaptive feature-rich platform to:
Reduce churn by presenting a unified view to customers across all channels.
Increase conversion rates with real-time inventory and tailored pricing.
Boost revenue and strengthen loyalty through rebates and incentives.
Drive revenue opportunities with specific cross- and upselling offers.
Grow share of wallet with customer and product profitability insights.
SAP APPLICATION
Omnichannel customer engagement
Produce measurable results with real-time, scalable personalization.
SAP APPLICATION
Asset performance management
Minimize asset failure risk with AI-assisted maintenance decisions, sensor data analysis, and remote equipment monitoring.
SAP APPLICATION
Product pricing, configuring, and quotes
Empower your sales team and partners to offer complex product configurations, optimized pricing, and appealing proposals.
PARTNER APPLICATION
DataXstream OMS+ Cross-Channel Order Management Solution
Manage complex commerce across channels to increase sales, reduce order errors, and onboard new assets efficiently.
PARTNER APPLICATION
Zilliant Price IQ
Apply predictive models to quantify potential profit and revenue trade-offs from price changes and deliver optimal, deal-specific prices.
PARTNER APPLICATION
TeamViewer Frontline Augmented Reality
Enables deskless workers to digitalize industrial processes and workflows for logistics picking, assembly, quality assurance, maintenance, and field service.
Integrated, AI-enabled processes
Transform end-to-end processes and apply analytics that enable you to:
Cut days sales outstanding, bad debt write-offs, and costs via automation.
Examine cash flow, manage payments, and mitigate financial risks with AI.
Offer advantageous payment terms and identify discounts through analytics.
Close faster with real-time profit and loss insights and smart workflows.
SAP APPLICATION
Travel, expense, and invoice management
Gain visibility into spend by managing expenses, tracking travel, and staying ahead of vendor payments from anywhere.
SAP APPLICATION
Workforce management
Optimize staffing, control labor costs, and stay compliant with automation, real-time insights, and seamless integration.
SAP APPLICATION
Human capital management
Support your workforce with unified data, smart insights, and automatic updates.
PARTNER APPLICATION
Paradox Text Recruiting Automation and Conversational AI
Enable AI-driven interviewing and onboarding to simplify applications and scheduling for candidates, shrinking time-to-hire.
PARTNER APPLICATION
SAP Content Stream by Skillsoft
Boost skills and productivity with curated content about leadership, technology, risk mitigation, and other high-demand skills.
PARTNER APPLICATION
SAP Workforce Forecasting and Scheduling by WorkForce Software
Optimize employee productivity and workforce scheduling while forecasting and planning workforce requirements.
Discover SAP Business Suite
See how SAP cloud ERP applications, SAP Business AI, and SAP Business Data Cloud come together to deliver exceptional value for your organization.
See how customers are succeeding with SAP solutions for wholesale distribution
See what analysts are saying about wholesale distribution
Deliver growth with technology and innovation
Learn from Oxford Economics how midsize wholesale distribution companies are working to achieve continued and sustained growth.
SAP named a Leader in Gartner® Magic Quadrant™ for Source-to-Pay Suites
Find out why SAP has been recognized as a Leader for our ability to execute and completeness of vision in the 2025 Gartner® Magic Quadrant™ for Source-to-Pay Suites.
SAP named as a Leader in financial planning
SAP is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.
2025 NAW Billion Dollar Company Executive Roundtable
Join us on November 5–6 for strategy sessions on the industry’s most pressing issues and deep dives on cutting-edge industry trends.
SAP Business Suite Webinar Series
See how AI-enabled ERP with Business Suite helps consumer and retail industry CIOs empower their business with AI, data, and applications.
Resources
SAP Business AI for wholesale distribution
Hear how Business AI can help you personalize B2B customer experiences, improve sales decisions, and streamline operations.
Service and solutions for wholesale distribution
See how differentiating product services empower field technicians and call center agents to increase productivity.
Marketing and sales for wholesale distribution
Learn how your sales team can accelerate revenue growth, productivity and sales performance, and informed decision-making.
Supply chain execution for wholesale distribution
Learn how to optimize operations by gaining visibility, aligning distribution and fulfillment processes, and collaborating with logistics partners.
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