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First-person view of a wholesale distribution warehouse aisle with stacked boxes

Wholesale Distribution

Differentiate yourself with new services and deliver anything, anywhere, at any time with our wholesale distribution software.

Transformation in the wholesale distribution industry

Wholesale distributors are under intense pressure to adapt to a fast-changing industry. They’re turning to new technologies to transform, protect profit margins – and remain competitive.

Graphic representing top of mind topics for consumer products including consumer data and insights, sustainable products, omnichannel shopping and supply chain resilience
B2B e-commerce and marketplaces intensify competition

Due to disintermediation and retail giants like Amazon entering the B2B market, distributors are being pushed to find new revenue sources in value-added services – such as product consulting and kitting.

Personalized B2B customer experiences

B2B customers are demanding a modern, personalized e-commerce experience that includes a wider range of products and services. They have also come to expect shorter delivery times and more delivery options.

Collaborative wholesale distribution networks

To differentiate, top distributors are acting as trusted partners to their customers – collaborating closely with them and wider networks to deliver all the products and services needed for every phase of a project.

Resilient and sustainable supply chain

Complex distribution businesses need more than supply chain visibility. They need flexibility too. New AI-powered tools are being used to quickly mitigate risk and disruption – and even keep sustainability goals on track.

Featured wholesale distribution solutions


Achieve operational excellence in core financial and engagement management practices and across your business as a whole.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software.

Explore how we can help your wholesale distribution business run better


Companies face volatile customer demand and heightened expectations for responsiveness, while supply chains grow more complex and extend across the globe. Innovative technologies can provide vital business information across the network, improving real-time data analysis and enabling better collaboration across departments and companies.

  • Demand management and insights
  • Response and supply planning
  • Sales, inventory, and operations planningInsight into environmental impact and zero-waste commitments 

>50% faster order processing.

Source: Powell Electronics Inc.

SAP S/4HANA helped us stop driving in reverse. We can now look forward, plan, and execute on the plan.

Scott Knote, CIO, Powell Electronics Inc.


Today’s procurement professionals are bombarded with increasingly complex challenges. They need to manage global supply risk and protect profitability – despite volatile pricing in many supply markets – and contribute new innovations to the business. These are just a few examples of the imperatives they face.

  • Cost recovery and rebates
  • Buy-and-deliver services
  • Invoice and payables management
  • Indirect goods procurement
  • Procurement analytics

>20,000 fewer operational working hours thanks to automation.

Source: The Central America Bottling Corporation 

Our teams have the transparency they need to create better relationships with our suppliers. New insights from SAP Ariba solutions enable us to make the right procurement decisions.

Fernando Molina, Procurement Center of Excellence Manager, The Central America Bottling Corporation


By gaining the visibility needed to make efficient logistics and order fulfillment decisions, you can optimize freight, shipping, and warehouse operations. You can improve speed, efficiency, and sustainability by aligning distribution and fulfillment processes and collaborating with logistics participants using SAP solutions.

  • Order promising
  • Track and trace and logistics networks
  • Transportation management
  • Warehouse management
  • Yard logistics

50% less time from order creation to invoice.

Source: Schukat electronic Vertriebs GmbH

SAP Extended Warehouse Management gives us total process transparency and flexibility to keep pace with market changes and continue innovating to deliver the high-quality products and services our customers expect.

Thomas Reichmann, Project Lead for Logistics, Schukat electronic Vertriebs GmbH


Throughout the buying journey, you can engage with customers in more meaningful ways. With an automated, mobile-enabled, and cloud-based sales and customer relationship management solution, you can give sales teams the insights needed to accelerate productivity and sales performance and make quick, informed business decisions in the moment.

  • Commerce personalization
  • Customer rebates and incentive programs
  • Omnichannel commerce management
  • Optimized marketing
  • Quote-to-cash management360-degree customer view and real-time CPG analytics
  • Omnichannel commerce and customer service
  • Intelligent micro-segmentation and seamless consumer journeys
  • CPG marketing performance and spend management
  • Value-added services and subscription billing management

20% forecasted sales growth through targeted promotion.

Source: PharmaOverseas

If we could put the sales ordering process in the hands of the pharmacists themselves, with online commerce integrated with digitalized processes, we knew that we could cut error rates and enhance customer satisfaction.

Dr. Mohab Gazzarine, Chairman of the Board, PharmaOverseas


An omnichannel experience that exceeds customer expectations builds customer loyalty. Our wholesale distribution software helps you connect service teams with the right expertise and tools at the right time. You can also provide value-added services and empower field technicians and call center agents to increase productivity and responsiveness.

  • Ability to buy and deliver services
  • Field service management
  • Omnichannel customer service
  • Subscription management
  • Customer experience management

20,000 quotes issued every month using a customer quote generator application.

Source: Van Marcke BV

We are providing a growing portfolio of digital services to our customers that showcases our total solution expertise and extends our SAP application functionality without disrupting the current workflows for our business users.

Stijn Hoegaerts, CIO, Van Marcke NV

Get started with SAP's cloud solutions for wholesale distribution

SAP can help you start or enhance your wholesale distribution digital transformation – no matter where you are in your journey. If you have yet to move to cloud ERP, you can get started with the RISE with SAP solution. If you already have cloud ERP – from SAP or any other vendor – you can enhance your wholesale distribution capabilities with our industry cloud solutions.


RISE with SAP provides customers with complete business transformation as a service (BTaaS) in a single package. At its core is SAP S/4HANA Cloud, business process intelligence, technology credits, and more. RISE with SAP also includes solutions for:

  • Supply chain planning, including live and predictive, demand-driven material requirements planning
  • Procurement, including contract management, purchase order collaboration, and source lists 
  • Supply chain execution, including warehouse management, inventory analytics, and transportation management
  • Marketing and sales, including marketing, omnichannel commerce, quote to cash, and subscriptions
  • Service, including service maintenance scheduling, in-house repair, and solution billing

Industry cloud solutions

Built by SAP and our partners on an open platform, SAP’s industry cloud solutions address specific industry needs for the wholesale distribution sector. Designed to work with your existing SAP and third-party systems, these specialized cloud applications can help you drive cost-effective transformation and sustainable growth.

  • Cloud-based wholesale distribution solutions 
  • Innovative technology from SAP and our partners
  • Straightforward integration with existing systems
  • Extension of your current investments

Featured cloud solutions for wholesale distribution

SAP Data Maintenance for SAP ERP by Vistex

Simplify maintenance of product, pricing, and vendor master data with software workbench tools. Nontechnical business users can use these tools to maintain master data within SAP ERP – with no need to rely on IT experts.

OMS+ Cross-channel Order Management Solution

Reimagine the user interface to reflect real-life customer engagements and provide a platform for making SAP ERP the foundation of a truly unified commerce strategy.

Zilliant Price IQ

Account for multiple factors that influence price, measure price elasticity, and rationally align prices in accordance with business rules to produce optimized price guidance for each unique selling circumstance.

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