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Win in the retail world where digital technology has rewritten the rules

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Craft a personalized customer experience on the fly to help business users make informed, real-time decisions. Connect historical and transactional data instantly across the enterprise.

Get the facts


of the top 20 global apparel and footwear retailers run SAP solutions.



of the most admired apparel retailers in the world run SAP solutions.



of the Internet and catalog retailers in the Forbes Global 2000 are SAP customers.


Find fashion software tailored to your needs

Shorten the time from concept to customer; boost collaboration; and offer end-to-end visibility with our integrated software. Efficient and automated processes can help you achieve your goals with fewer resources and expenses – so you can focus on providing an exceptional customer experience.
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SAP Fashion Management

Manage your business processes across one system landscape using the power of in-memory computing to analyze large data volumes for a fast and accurate overview of products. This results in greater efficiency, quicker time to market, and better inventory control.

SAP Hybris Commerce Cloud

Engage and understand your customers in every part of the commerce experience, from content creation to merchandising to fulfillment. Showcase your products and services and create a personalized, relevant experience that keeps your customers coming back for more.

What are leading analysts saying about SAP?

Stay on top of trends with real-time insights

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Align your supply chain to customers’ buying behaviors to deliver the hot summer trends shoppers expect. Interpret social media analytics to better inform buying tactics.

Get fresh perspective from fashion experts

Communities and Events

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NRF 2018 Event Recap

Get a full recap of NRF 2018, Retail’s Big Show, and how SAP demonstrates that the future of retail is now. Watch videos and presentations from SAP, partners, analytsts and customers, and get a first-hand feel for the future of retail.

Fashion Collection

Keep up with the most important trend of all – your customers’ ever-changing lives and preferences. Connect your business in ways you never thought possible for real-time, total visibility that has measurable impact. 

SAP Fashion Council

Find out how to secure the loyalty of tomorrow’s fashion customers when you become part of a strategic forum held twice a year for fashion innovators to share experience and best practices and build a network with experts.

Manage your fashion business enterprise-wide

From human resources to finance and analytics, we have the right solutions to run your fashion business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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