FAQ & contact us
SAP Sapphire & ASUG Annual Conference Orlando
Questions about the event? Find the answers to our most common event questions.
The event is available to all interested adults 21 years and older.
SAP reserves the right to cancel an attendee's registration or request that an attendee leave the event if that individual engages in competitive, harmful, or disruptive behavior.
If an attendee is notified that their registration has been canceled, it's the attendee’s responsibility to make the necessary changes to hotel and travel arrangements.
The event takes place Monday, May 11, through Wednesday, May 13, at the Orange County Convention Center (OCCC), North and South Concourse, in Orlando, Florida.
The show floor hours are:
Monday, May 11: 1:00 p.m.–6:00 p.m.
Tuesday, May 12: 7:30 a.m.–5:00 p.m.
Wednesday, May 13: 8:00 a.m.–4:30 p.m.
Please note: Show floor hours are subject to change.
Yes. You'll have the opportunity to purchase access to ASUG pre-conference seminars during the registration process. Additional fees apply.
Enjoy a wide selection of food and beverage options in our dedicated Dining Pavilion and at convenient locations across the show floor during all three event days. Stay tuned for details on where to find each option, along with menus and service hours.
No, we do not offer CPE credits.
Event information
If you have received a formal invitation from SAP to attend the event, your invitation will include a link to accept the invitation, which will formally bring you into the registration process. Alternatively, you can register here.
You will need an SAP.com account to register. With an SAP.com account, you can register for SAP events and access resources such as trial software, analyst reports, and product road maps.
Register with an existing SAP.com account:
- Click on "Register now"
- Enter the email linked to your SAP.com account. You'll be redirected to the SAP ID Service login page.
- Enter your SAP account credentials. You may be prompted to review and update your account data if required information is missing.
- Accept the Conference Terms & Conditions.
Register by creating a new SAP.com account:
- Click on "Register now"
- Enter your email address. Shared email addresses will not be accepted.
- Complete and submit the account registration form. A challenge-response test may be required for security verification.
- Check your email for an account activation link, which will be valid for 15 minutes. If it expires, restart the registration process, resubmit the form, and request a new activation email by selecting the corresponding link under the email field.
- Select the activation link in your email. After you submit your password, you'll be redirected back to the event registration page.
- Accept the Conference Terms & Conditions.
Individual tickets (in USD):
Early bird rate: $1,999*
Standard rate: $2,399
ASUG member rate: $2,299
Public sector rate: $1,699
Bring the team value packs (in USD):
Early bird value pack (buy 4, get 1 free): $7,996 ($1,599 per person)*
ASUG members value pack (buy 4, get 1 free): $9,196 ($1,839 per person)
General attendees value pack (buy 4, get 1 free): $9,596 ($1,919 per person)
*Available until March 13, 2026
When you register for the event, the ASUG member discount will automatically apply for current ASUG members. To receive the discount, your company email domain on your registration profile must exactly match your ASUG member company email domain. If you have questions about your membership status or would like to verify how your company name is listed, contact memberservices@asug.com.
There are no passes only for the show floor. There are no one-day passes available for attendees.
No, the conference does not offer discounts to students nor international attendees.
Yes, SAP Sapphire & ASUG Annual Conference Orlando will honor a government rate to bona-fide employees of a federal, state, or local government entity, including public higher education institutions. Within the registration process, you'll be able to select the checkbox that states you wish to participate at the public sector rate. All attendees registering under the government rate will be required to show their employer-issued government ID or other proof of employment upon check-in.
No, attendees aren't able to bring guests to the event.
You can obtain your confirmation email by accessing your registration. Once you have accessed your registration, you'll be able to email yourself a copy of your confirmation email.
Registration for the conference includes access to all business presentations, show floor experiences, session offerings, product demonstrations, food and beverage provided on the show floor, and evening events included in the event agenda.
We accept payment by credit card only. Purchase orders are not accepted as a form of payment. We are unable to make exceptions. If you have any questions concerning this information, send an email to support@sapevents.com.
You can obtain a registration receipt by accessing your registration. Once on your registration details page, you can email yourself a copy of your registration receipt.
Substitutions are permitted for full-conference paid attendees only, and with someone from the same company. Original payment is required to be transferred to the substituted attendee.
To initiate a substitution, request of substitution must be made by email to support@sapevents.com. Please reference the registration confirmation number.
Substitutions will not automatically update your hotel reservation. Please contact your hotel directly for changes.
Notification of registration cancelation must be made by email to support@sapevents.com. Please reference the registration confirmation number. Regrettably, cancelation requests can't be taken over the phone or other media.
Cancelation fees apply. See the cancelation and refund policy for fee structure within the Terms and Conditions.
Please note that canceling a conference registration will not cancel a hotel reservation.
A US$350 fee applies to registration cancelations made on or before Friday, April 10, 2026. Refund requests received after Friday, April 10 will not be honored.
Registration cancelations must be submitted by email to support@sapevents.com. Please reference the registration confirmation number.
Regrettably, cancelation requests cannot be taken over the phone or other media.
Registration information
The SAP Universal ID is a wallet to manage your SAP user identities. It ensures lifelong access to your account and preserves your reputation such as learning certificates and community content.
SAP Universal ID Account Manager is used to manage your linked accounts, personal data, security, and privacy settings.
During registration, you will be forwarded to the Linking Manager which will retrieve the S/P-user accounts that match the e-mail that you have verified.
If you already have an SAP Universal ID, you can link additional S/P-user ID(s) accounts anytime in SAP Universal ID Account Manager.
SAP Universal ID Account Manager is used to manage your linked accounts, personal data, security, and privacy settings.
If you still face challenges, please create an official support ticket for the support team to investigate further.
For any help required with SAP Universal ID, customers and partners should create an SAP Support ticket or contact the Customer Interaction Center (CIC).
Yes, you can maintain multiple e-mail addresses and assign one of these as your primary e-mail address through the SAP Universal ID Account Manager. Please note that you must also maintain the e-mail address of any S/P-user IDs linked to your SAP Universal ID, as the linkage to S/P-user IDs is based on a valid e-mail address.
For any help required with SAP Universal ID, customers and partners should create an SAP Support ticket or contact the Customer Interaction Center (CIC).
Account management and support information
Thank you for your interest in sponsoring SAP Sapphire 2026. We greatly appreciate your enthusiasm and support for our premier event. At this time, participation invitations are being extended in phases to partners based on SAP’s global priorities and event objectives. If you would like to express your interest in sponsorship opportunities, please complete the sponsorship inquiry form.
Yes, the partner summit at SAP Sapphire Orlando will take place on Monday, May 11. Please visit the SAP Partner Summit website for the most up-to-date information and agenda. SAP partners may add this complimentary event during their SAP Sapphire registration process. Please note that customers and prospective customers are not eligible to attend the partner summit.
SAP partners who are not attending SAP Sapphire may register for the partner summit for a fee of $295.00 via the SAP Partner Summit website.
Yes, partners who are not attending SAP Sapphire may purchase a pass for only the partner summit via the SAP Partner Summit website. There is a registration fee of $295.00.
Please visit the SAP Partner Summit website for a list of recommended hotels to book directly. Please note that conference hotel discounts and booking are only available to those also attending SAP Sapphire.
Sponsor and partner information
Discounted rates at designated hotels are for registered attendees only. You'll have the opportunity to book your hotel immediately after completing your online registration. Once you have completed your conference registration online, select “Book hotel now,” which will bring you to the online reservation system for conference housing.
If you have already registered but didn’t secure your hotel, access your registration and select “Book/modify my hotel” in the bottom-right corner.
No. The registration fee includes access to the conference but does not include hotel accommodation.
SAP has negotiated special discounted hotel room rates at a variety of Orlando properties. Discounted rates at designated hotels are for registered attendees only and will be offered on a first-come, first-served basis.
Discounted hotel rates, based on hotel availability, are available until 11:59 p.m. EST on Saturday, April 25, 2026, or until the official conference hotel blocks are filled—whichever comes first.
A deposit of one night’s room and tax is required to guarantee your reservation. The deposit may be reflected on your credit card statement as early as Sunday, April 26, 2026. A credit card must be presented at hotel check-in as the final method of payment.
All conference hotels are relatively close to the convention center, varying from across the street to eight miles away.
There are several hotel blocks for this event. We do our best to make the most options available to all attendees. It is possible that capacity at your colleague’s hotel had been reached, so you weren't able to book there. It’s also possible that your colleague was directed to a specific hotel block based on their role at the event.
You’ll need to manage your hotel reservation independently of your conference registration. Cancelations or changes to an existing hotel reservation can be made online. Access your registration and select “Book/modify my hotel” in the bottom-right corner. You’ll need your last name and passkey acknowledgment number to log in; this information can be found in your hotel booking confirmation email. Please keep this email for your records.
After April 22, 2026, contact your hotel directly for changes or cancelations.
Any changes to an existing hotel reservation are subject to availability.
You must cancel hotel reservations more than three days in advance of arrival. If you cancel within three days of arrival, you’ll lose your deposit of one night’s room cost, including tax. If you fail to check in to the hotel on the scheduled arrival date, you’ll lose your deposit, and the remaining nights of the reservation will be canceled. SAP and ASUG will not be responsible for cancelation or no-show charges.
For additional housing assistance, contact sapsapphire@conferencedirect.com.
You can request to have this information emailed to you by contacting sapsapphire@conferencedirect.com.
The nearest airport is Orlando International Airport.
Conference registration for the event is on the south side of the building, so using the south parking area at the OCCC is recommended. Parking at the OCCC is on a first-come, first-served basis, including disabled parking. The parking fee is $20 per car.
Yes, complimentary shuttle service will be available May 11–13 between the OCCC and official conference hotels, including the Hyatt Regency Orlando and the Rosen Centre.
Yes, complimentary shuttle service will be available from the official conference hotels to Celebration Night and back beginning at 7:15 p.m.
All parking at the OCCC is available on a first-come, first-served basis, including parking for disabled attendees.
Conference registration is located on the south side of the building, so it is highly recommended that you park in one of the south parking areas. Contact your hotel for questions about accessibility in its parking lot or garage.
Please be aware of unofficial housing solicitations. The only email address affiliated with SAP for the conference is sapsapphire@conferencedirect.com. SAP and ASUG will not be responsible for any reservation made through a different channel.
To receive the special hotel rate at the conference hotels for this conference, you must use the official SAP Sapphire & ASUG Annual Conference Orlando housing link found in your event registration confirmation email. SAP strongly recommends that you do not book housing from any company that contacts you by phone or email.
Hotel, transportation, and parking
Registration is located on Level 2 of the South Concourse at the OCCC or at the Orlando International Airport. Onsite registration hours are:
Orlando International Airport, Baggage Claim A-5, B-24, B-29
Sunday, May 10: 11:00 a.m.–7:00 p.m.
Monday, May 11: 9:00 a.m.–9:00 p.m.
OCCC at South Concourse, Level 2
Sunday, May 10: 1:00 p.m.–5:00 p.m.
Monday, May 11: 7:00 a.m.–6:00 p.m.
Tuesday, May 12: 7:00 a.m.–5:00 p.m.
Wednesday, May 13: 7:00 a.m.–4:00 p.m.
You'll receive your badge upon check-in at the South Concourse of the OCCC or at Orlando International Airport. You will need to provide a photo ID. Once you have your badge, don't lose it. You must have a badge to enter all official areas of the event. Badge pickup hours are:
Orlando International Airport, Baggage Claim A-5, B-24, B-29
Sunday, May 10: 11:00 a.m.–7:00 p.m.
Monday, May 11: 9:00 a.m.–9:00 p.m.
OCCC at South Concourse, Level 2
Monday, May 11: 7:00 a.m.–6:00 p.m.
Tuesday, May 12: 7:00 a.m.–5:00 p.m.
Wednesday, May 13: 7:00 a.m.–4:00 p.m.
Yes, wireless access will be available at the OCCC. The SSID and password will be provided on the back of your conference badge.
No children are permitted at the conference. Attendees must be 21 or over to attend.
Dress code and attire is business casual. Smart jeans are allowed if not frayed or ripped.
Yes. You can find more information on scooter rentals on the Orange County Convention Center (OCCC) amenities web page. Scootaround is set up in the South Concourse by the door to the Hyatt Regency Orlando hotel.
Yes. The multi-faith room is S219, South Concourse, Level 2. The lactation room is S211, South Concourse, Level 2.
The app for SAP Sapphire in 2026 will be released to the SAP Events mobile app container available in the Apple and Google Play stores prior to the event dates.
On-site details and logistics
Contact us
For general questions, email us at:
For registration or payment questions, email us at:
For housing questions, email us at:
sapsapphire@conferencedirect.com
or call us at: