Barbara Rubis Linning
Global Vice President, Product, Engineering and Operations, SPM
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Barbara leads Product, Engineering, and Operations for Sales Performance Management at SAP. With over 20 years of Sales Operations and Incentive Compensation practitioner experience, Barbara brings this unique and real-life perspective forward into the vision and strategy for SAP’s SPM solutions. Barbara has been a customer, analyst, and part of SAP's Sales go-to-market organization, advocating for our solutions.
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Barbara is an innovative and passionate global executive experienced in sales strategy and planning, incentive compensation strategies, and sales/revenue operations. She has deep expertise in digital transformation, SaaS business models, and the end-to-end connections within organizations that drive results. Barbara translates these experiences and expertise to Sales Performance Management processes and solutions.