Team Liquid: Changing the game in esports data analytics with AI and SAP solutions
Winning the game as competition heats up
Esports organization Team Liquid isn’t just a powerhouse in the competitive gaming landscape, it’s also redefining the industry with data-driven strategies. Through a strategic partnership with SAP, Team Liquid leverages AI-enhanced solutions to gain valuable insights from massive datasets. This translates to a competitive edge in the highly dynamic world of professional esports.
| Industry | Region | Company Size |
| Media, sports, and entertainment | Los Angeles, California | >300 employees |
games analyzed in SAP HANA Cloud.
annual savings on analyst working hours.
of historical game data analyzed.
Founder and Co-CEO, Team Liquid
Transforming data into insights to redefine the esports landscape
Since forming in 2000, esports organization Team Liquid has grown into the most-viewed and most-victorious organization in competitive gaming. Today, Team Liquid has a team of 300 employees, which includes more than 150 players—and drafting new top talent is always top of mind.
Behind Team Liquid’s wins are massive amounts of data. For games such as League of Legends and Dota 2, reigning supreme depends on capturing and analyzing gameplay data, especially during the critical draft phase. But manual data analysis was labor-intensive and limited the organization’s ability to extract the actionable insights needed to optimize player performance and develop winning strategies. Team Liquid sought a solution that could transform this data overabundance into an arsenal of competitive intelligence.
Though Team Liquid dominates the esports scene with its talent, how it managed international travel and complex expense reporting needed to level up, too. Players traveling for events had to track and submit expenses manually, taking their focus away from the game. The organization’s expense solutions lacked support, international scalability, and integration with the ERP system.
Co-CEO, Team Liquid
Gaining a competitive advantage with a bot that drafts top talent
Team Liquid placed SAP HANA Cloud, a powerful in-memory database, at the core of its new data strategy. SAP HANA Cloud facilitates the rapid processing and analysis of massive datasets. This empowers Team Liquid’s analysts to delve into hours of gameplay data, meticulously dissecting player performance, identifying team strengths and weaknesses, and even pinpointing areas where communication breakdowns occur.
In collaboration with SAP, Team Liquid built the Next-Level Esports Center on SAP Business Technology Platform (SAP BTP) to empower analysts, coaches, and players to access real-time insights faster than ever. Embedded into this new esports analysis tool is the Joule copilot, which connects teams across the organization to AI bots that can pull insights from more than 1.6 TB of data across 10 million games through SAP HANA Cloud.
To transform its expense and spend processes, Team Liquid implemented the Concur Expense solution. The solution moves core moments in travel-related spend and other expenses to the cloud and helps eliminate the manual tracking of credit card transactions.
Founder and Co-CEO, Team Liquid
Focusing on wins with AI and automation across the organization
The Next-Level Esports Center built on SAP BTP and storing 1.6 TB of game data in SAP HANA Cloud delivers real-time draft recommendations and win probabilities. This AI draft bot helps Team Liquid make smarter picks and bans, gaining a competitive advantage with SAP Business AI.
With Joule Agents, strategic insights that once took hours to generate are now available in seconds. AI agents surface key patterns and enable immediate, data-driven decisions for nontechnical users including players, coaches, or even marketing staff.
Additional AI technology from SAP takes the winning technology strategy even further. With the SAP AI Core infrastructure, Team Liquid is training a generative AI model on more than 6,000 pro matches and 1.6 million amateur games, factoring in frequent game patches to predict the draft behavior of the opponent.
Meanwhile, SAP Concur solutions allow Team Liquid to spend less time managing spend and more time on core competencies such as player development and strategic planning. Concur Expense has already eliminated many manual processes, improved compliance, and eased the burden of receipt management for employees. Automation in expense management and AI in data analytics enabled by SAP solutions keep Team Liquid focused on the game.
Financial and Operational Manager, Team Liquid
Want to know more about Team Liquid?
Enhancing Esports Analytics with AI Agents (SAP Business Transformation Study)
Streamlining Expense Management in the Cloud to Support Organizational Growth (SAP Business Transformation Study)
Finding the Best Champions to Win Esports Matches (SAP Business Transformation Study)
Scouting Talent to Build a Competitive League of Legends Team (SAP Business Transformation Study)