Reduce campaign creation costs by 50%
Use generative AI to enrich or simplify campaign and idea descriptions, improving quality and creativity while saving time and cost.
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Overview
SAP Integrated Product Development uses generative AI to enrich or simplify text, turning rough inputs into clear, creative, high-quality copy. Teams save effort, standardize outputs, and accelerate innovation with consistent descriptions.
Benefits
- Improve description quality with AI-enriched, creative text
- Save time by simplifying long drafts into clear summaries
- Standardize campaign and idea descriptions across teams
- Reduce manual effort in product innovation processes
Business value
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Reduced campaign costs
50% reduction in cost of campaign creation
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Revenue uplift
1% increase in revenue from new products
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Higher quality inputs
Generate more consistent, creative descriptions that strengthen innovation outcomes
Enhance campaign ideas and campaign descriptions