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Forecasting Consumer Market Share with SAP HANA Cloud

Improve market share forecasting accuracy and visibility using SAP HANA Cloud

Business analysts work closely with sales and marketing to help establish strategies through market share analysis.

Improve accuracy of market share prediction with advanced machine learning models

Establish a sustainable analytical process to accelerate data-driven innovation. Analyse market share patterns to develop more segmented, differentiated marketing strategies. A shift toward a strategic approach is based on granular insight, easy access to market share information by an extended user group, and an architectural blueprint that can be reused for other analytics use cases.
  • Reduced manual work for extracting and reporting forecasting value
  • Optimised forecasting cycle
  • Improved forecasting accuracy
  • High accuracy prediction through advanced ML intuitive dashboards to communicate in real-time

Why use SAP Business Technology Platform

Elevate data and analytics insights with new predictive capabilities to quickly identify trends and sales flow.

Accelerate data-driven innovation

Machine learning technology and predictive analytics improve market share forecasting accuracy and enable segmentation analysis.

  • SAP HANA Cloud offers a single database-as-a-service foundation for modern applications and analytics across enterprise data.
  • SAP Analytics Cloud enables integrated planning and analysis processes

Value driven results

By recalibrating its planning ability using SAP HANA Cloud and SAP Analytics Cloud, Ottogi gained powerful modelling and machine learning capabilities, helping it improve forecasting accuracy.


Different forecasting values provided weekly



View of data for insights enterprise-wide


Source of forecasting data to base decisions on

Gaining a competitive advantage from improved forecasting accuracy

Thanks to its new data landscape built on SAP HANA Cloud and SAP Analytics Cloud, Ottogi has automated its weekly forecasting process, eliminating the need to manually compile forecast reports every month. 

The new insights are helping us reach a whole new level of accuracy. We’re thrilled with the outcome of this project.

Chang Kyu Lee
Corporate Strategy Analytics Team Lead, Ottogi Corporation, Ltd.


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