Extend the knowledge of your market

The APP permits to do lean analysis of the customer base and to outline the customer purchasing behaviors. The possibility to do predictive, descriptive and prescriptive analysis of the customer base facilitate the business to find the right actions for the right customers to undertake.

Overview

Explore the customer buying behavior

Enabling a customer centricity strategy will be important to anticipate the needs of each individual customer and let the business define the better way to activate touch points with the customers, through targeted and personalized commercial and marketing actions.

Detect frequent patterns and decrease the churn rate

The predictive analysis will allow to decrease the churn rate, activating preventing retention actions and to increase the revenues, suggesting personalized products according to the real tastes and patterns of the customers.

Increase your customers satisfaction

The customer analytics are very important to define promotional initiatives really focused on the customers needs and behaviors. This will increase the customer satisfaction rate with a customized service strictly each touch points with your brand.

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Details

Solution type

Extensions and Add-ons

Industry

Retail, Consumer Products, Utilities, Wholesale Distribution

Compatibility

Works with

This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.
SAP Analytics Cloud for planningSAP Business Technology Platform

Features

A clear and simple customer base tracking page

The customer base tracking page let the users to have a monthly report of the performance, with business focused visualizations.The solution points out also performance trends with value comparison and extended filter capabilities, which permits to easily analyze different scenarios.

A clear and simple customer base tracking page
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Intuitive interaction

Automatic insights to get at any level of details, uncover key influencers, outliers, groupings, and interact with the insights and explore hidden structures and relationships, find the answer to business questions using intuitive charts and natural language.

Intuitive interaction
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Strong integration with predictive engine

Expand the knowledge of the market through Augmented Intelligence. The timely information support of Customer Analytics combined with accurate Machine Learning algorithms offers the possibility to fully explore the customer base and analyze all the customer journey.

Strong integration with predictive engine
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Plans and pricing

Price Upon Request

Front End Solution

SAP Analytics Cloud (25 users)

software package and predictive models

first configuration and model training

PreBuilt Application (SAP Analytics Cloud dashboards)

Workshop “Predictive Journey” (3 session, 3 hours for session)

first Training (4 hours)

Please contact the publisher for a price tailored to your company

Price upon request

Front End Solution

SAP Analytics Cloud (25 users)

software package and predictive models

first configuration and model training

PreBuilt Application (SAP Analytics Cloud dashboards)

Workshop “Predictive Journey” (3 session, 3 hours for session)

first Training (4 hours)

Please contact the publisher for a price tailored to your company

Customer reviews

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Technical Information

Solution type Extensions and Add-ons
Category Data and Analytics
Industry Retail, Consumer Products, Utilities, Wholesale Distribution
Works with
  • SAP Analytics Cloud for planning
  • SAP Business Technology Platform

Resources

Promotional Video

Promotional Flyer

Publisher