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Digital Commerce

Enable commerce everywhere to deliver the perfect-fit e-commerce solution for your business.
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Turn each customer engagement into a personal, shoppable moment

Whether you're selling business-to-business (B2B), direct-to-consumer (D2C), business-to-consumer (B2C), or business-to-business-to-consumer (B2B2C), SAP Commerce solutions offer the e-commerce platform and point-of-sale features to start, run, and grow your business.

 

Explore commerce solutions from SAP

SAP Commerce Cloud SAP Upscale Commerce

Resource Center

Analyst Reports and Industry Research Customer Stories
2021 Gartner Magic Quadrant for Digital Commerce

Find out why SAP is named a Leader in the 2021 Gartner Magic Quadrant for Digital Commerce.

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Transforming the B2B customer experience

See how three brands are enhancing their digital shopping options to boost growth.

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How to replatform your e-commerce system

Get comprehensive, best-practice advice for replatforming your e-commerce system.

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Customer Story
DAIMANI

Explore how DAIMANI runs a multinational VIP hospitality marketplace that offers the highest level of personalised customer service through SAP Customer Experience solutions. 

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Customer Story
Bosch

Discover how a B2B customer experience drills through legacy processes to boost revenues.

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Customer Story
MHE-Demag

See how a manufacturer expands market presence and improves responsiveness.

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Customer Story
Insight

Find out how a global enterprise IT provider is helping new clients get up and running faster.

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Customer Story
Sigma Healthcare

Consider how a healthcare company combines experience and operational insights to exceed customers’ expectations.

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Customer Story
ALBA Group

Learn how a leading waste disposal company delivered a customer portal that exceeds customer expectations by using SAP Commerce Cloud.

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Customer Story
New Era Cap

See how New Era implemented SAP Commerce Cloud to give B2B and B2C customers a responsive and easy-to-use omnichannel experience. 

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Customer Story
Maui Jim

Discover how Maui Jim is providing unique shopping experiences to fill the gap between e-commerce and physical customer engagement.

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Customer Story
Yell

Take a look at how this managed digital marketing services leader streamlined and improved its overall customer experience by implementing cloud solutions from SAP.

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Frequently Asked Questions

A digital commerce platform enables you to sell products, solutions, and services digitally – either through a typical online store or other digitally connected devices, such as mobile phones, wearables, connected cars, and IoT devices. It also allows you to include your physical stores in your digital commerce strategy, especially for omnichannel fulfilment scenarios, such as “buy online pick up in store” or “buy online return in store.”

A headless commerce platform decouples the front end or the storefront (aka the “head”) from all the back-end logic and processes of the platform. This results in more flexibility and agility, as you can work on updating your storefront without touching any of the core services running in the back. You also get a more modular approach to commerce, as core commerce capabilities are available as microservices and can be used independently of each other through API calls, even in scenarios where you don’t have a typical customer-facing storefront but want to feed different sales channels (aka “headless”).

SAP Commerce Cloud is our proven commerce solution built mainly for large enterprises with advanced B2B, B2C, and B2B2C use cases. You can customise the solution to meet your specific needs and manage even the most complex catalogs, products, and configurations for creating exceptional, hyper-personalised omnichannel experiences. The solution also comes with powerful and comprehensive B2B commerce capabilities.

 

SAP Upscale Commerce is our next-generation commerce solution designed for small and midsize organisations that want to launch direct-to-consumer channels. The pure software-as-a-solution (SaaS) solution uses a mobile-first approach to create exceptional commerce experiences in weeks. SAP Upscale Commerce includes innovative AI-based capabilities, such as intelligent widgets, mobigrams, and merchandising algorithms, that allow you to sell smarter at a low total cost of ownership.

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