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Maximise revenue generation through any channel with AI-powered selling

Provide a richer customer experience by empowering your sales team and partners to offer complex product configurations, optimised pricing, and great-looking proposals. With the SAP CPQ solution, you can offer the right product at the right price and time, and accelerate sales through any channel by seamlessly connecting SAP CPQ to any CRM or ERP platform.

  • Cloud deployment
  • Performance to configure complex quotes instantly
  • Connectivity to sell through any channel on any platform
  • Automated and accelerated quoting with embedded AI

Key Benefits

Increase sales effectiveness

Help sales reps sell through more channels faster by eliminating order errors, generating proposals instantly, and providing customer- and channel-specific pricing.

Enhance operational efficiency

Establish intelligent, integrated sales processes to generate quotes faster, simplify approvals, cut sales cycles, and free staff to focus on sales.

Work smarter

Improve business insights to maximise sales opportunities, increase cross- and up-selling, and optimise pricing, while protecting margins.

Key Features

Configuration optimisation

  • Empower sales reps to quickly create branded quotes that are error-free and adhere to company policies
  • Streamline configuration of quotes, regardless of complexity, product dependency, or quote size
  • Generate quotes of 10,000 lines or more in seconds with automated approval and exception workflows

Margin protection and expansion

  • Protect the margin of every opportunity with product, customer, and channel price controls
  • Eliminate rogue discounting with rules-driven eligibility and margin-protecting guardrails
  • Increase deal size by utilising intelligent up-sell, cross-sell, and pricing recommendations

Seamless connectivity

  • Increase operational efficiency at a lower cost with connected quote-to-fulfilment processes
  • Streamline quotes by leveraging existing variant configuration models and ERP data
  • Engage customers and drive revenue with a unified data model via integration with SAP Sales Cloud, SAP Commerce Cloud, and SAP Service Cloud

Build a business case

Get complex quotes to your customers quickly

Learn how SAP CPQ supports sales and see why SAP was recognised as a Leader in Gartner’s 2019 Magic Quadrant for Configure, Price, and Quote Application Suites.*

On-Demand Webinars

Optimising customer experiences from quote to cash

Learn how to align your quote-to-cash process to the experience economy and improve customer satisfaction in this Webinar from Forrester and SAP.

Enabling sales to increase win rates with SAP CPQ

Hear why B2B companies are turning to CPQ software to get a competitive edge in an SAP Webinar featuring Forrester.

Pricing and Packaging

Deployed in the cloud, this product is available as software as a service (SaaS) through a monthly subscription, based on the number of users.

SAP CPQ, standard edition

Custom price

Empower sales reps to quickly create complex quotes that maximise revenue and protect margin.


  • Eliminate quote errors and unapproved discounts
  • Create complex customer quotes quickly
  • Increase revenue with up-sell recommendations
  • Protect opportunity margin without manual revisions
Learn more
SAP CPQ, professional edition

Custom price

Create complex quotes quickly that maximise revenue by leveraging AI insights and existing variant configuration attributes.


  • Improve deal size with intelligent selling recommendations
  • Increase deal margin by utilising AI-driven price insights
  • Leverage existing variant configuration models in SAP CPQ
  • Streamline quote-to-provision processes at a lower TCO
Learn more

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.


Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.


Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and Compliance

Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data centre.


Start your learning journey

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey for SAP CPQ to get started quickly.

Questions? Get in touch!

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*Gartner, Magic Quadrant for Configure, Price and Quote Application Suites, Christina Klock, Mark Lewis, 28 October 2019

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP SE.

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