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Maximise every sales opportunity with intelligent selling

Deliver results with an intuitive configuration process across every sales channel.

Build, optimise, and create buyer-friendly quotes and proposals with the SAP CPQ solution. Eliminate quote errors and empower your sellers to easily configure complex product offerings with optimised prices and branded proposals.

  • Cloud deployment
  • Rich product selection and configuration
  • Discounting thresholds with cross-sell and up-sell recommendations
  • Extensive integrations to support omnichannel sales

Key benefits of our CPQ solution

Increase sales effectiveness

Help sales reps sell through more channels faster by eliminating order errors, generating proposals instantly, and providing customer- and channel-specific pricing.

Enhance operational efficiency

Establish intelligent, integrated sales processes to generate quotes faster, simplify approvals, cut sales cycles, and free staff to focus on sales.

Work smarter

Improve business insights to maximise sales opportunities, increase cross- and up-selling, and optimise pricing, while protecting margins.

Key features of SAP’s CPQ software solution

Configuration optimisation

  • Empower sales reps to quickly create branded quotes that are error-free and adhere to company policies
  • Streamline configuration of quotes, regardless of complexity, product dependency, or quote size
  • Generate quotes of 10,000 lines or more in seconds with automated approval and exception workflows

Margin protection and expansion

  • Protect the margin of every opportunity with product, customer, and channel price controls
  • Eliminate rogue discounting with rules-driven eligibility and margin-protecting guardrails
  • Increase deal size by utilising intelligent up-sell, cross-sell, and pricing recommendations

Seamless connectivity

  • Increase operational efficiency at a lower cost with connected quote-to-fulfilment processes
  • Streamline quotes by leveraging existing variant configuration models and ERP data
  • Engage customers and drive revenue with a unified data model via integration with SAP Sales Cloud, SAP Commerce Cloud, and SAP Service Cloud

Frequently Asked Questions

How does SAP CPQ empower organisations to simplify selling processes?

SAP CPQ can provide sellers with an intuitive, step-driven process that simplifies the creation of complex customer quotes while simultaneously protecting deal margins, reducing and eliminating errors, and streamlining approval processes with workflow automation.  Designed with scalable management in mind, Business Administrators can leverage tools and guardrails like customer specific pricing, minimum margins, and dependent relationships to improve business outcomes and reduce inefficiency. Built-in proposal generation enables users to easily publish and send error-free quotes with consistent, pre-approved branding. 

How can I leverage SAP CPQ with SAP Commerce?

SAP CPQ enables organisations to extend B2B sales journeys with rich commerce experiences while maintaining control over pricing, advanced configuration, and proposal generation with Request for Quote integration, seamlessly transitioning self-service selections and configurations into B2B opportunity workflows. 

Additionally, organisations can leverage SAP CPQ to empower SAP Commerce end users with configuration and pricing options directly within their commerce experience.

How does SAP CPQ integrate with other SAP or third-party solutions?

SAP CPQ includes out-of-the-box integration to SAP Sales Cloud and other SAP solutions, enabling organisations to reduce the complexity of lead to quote processes. SAP CPQ also includes integration with 3rd party CRM offerings and organisations can leverage prebuilt connectors to streamline integration with an extensive list of SAP and 3rd party solutions via SAP Integration Suite. Discover how SAP CPQ can connect with your solution ecosystem: SAP CPQ Integration Guide.

Can I utilise my existing Variant Configuration models with SAP CPQ?

Absolutely. SAP CPQ has been purposely designed to help organisations streamline lead to quote processes while maximising the value of existing investments. With SAP CPQ, professional edition organisations can utilise existing Variant Configuration (VC) models and MTO, BTO, and ETO configuration rules within SAP CPQ. 

Does SAP CPQ support multiple product types like subscriptions, services, and hardware?

Absolutely. SAP CPQ’s powerful configuration engine has been designed to support multiple business models while proving sellers with an intuitive, consistent, and easy to use experience. Each quote within SAP CPQ can support multiple product types and consumption schedules, empowering organisations to extend existing business models with minimal disruption to the sales experience.

Build a CPQ business case

Gain insights into the CPQ market and key vendors

Read Gartner’s 2020 Magic Quadrant for Configure, Price and Quote Application Suites and learn why SAP has been named a Leader.

Drive value in the digital economy

Hear from Constellation Research on how CPQ can enable you to win in today’s era of new business models and customised offerings.

Understand and adopt global CPQ trends

See how companies are using configure, price, and quote software in Capstone Insights’ Configure Price Quote Benchmark Survey report.

On-Demand webinars

Optimising customer experiences from quote to cash

Learn how to align your quote-to-cash process to the experience economy and improve customer satisfaction in this webinar from Forrester and SAP.

Enabling sales to increase win rates with SAP CPQ

Hear why B2B companies are turning to CPQ software to get a competitive edge in an SAP webinar featuring Forrester.

Pricing and Packaging

Deployed in the cloud, this product is available as software as a service (SaaS) through a monthly subscription, based on the number of users.

SAP CPQ, standard edition

Custom price

Empower sales reps to quickly create complex quotes that maximise revenue and protect margin.


  • Eliminate quote errors and unapproved discounts
  • Create complex customer quotes quickly
  • Increase revenue with up-sell recommendations
  • Protect opportunity margin without manual revisions
Get quote for standard edition
SAP CPQ, professional edition

Custom price

Create complex quotes quickly that maximise revenue by leveraging AI insights and existing variant configuration attributes.


  • Improve deal size with intelligent selling recommendations
  • Increase deal margin by utilising AI-driven price insights
  • Leverage existing variant configuration models in SAP CPQ
  • Streamline quote-to-provision processes at a lower TCO
Get quote for professional edition

Get started with SAP’s CPQ system

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.


Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.


Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and compliance

Focus on your business and customer relationships. SAP maintains data centre, privacy, and product security standards.


Start your learning journey

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey for SAP CPQ to get started quickly.

Questions? Get in touch!

*Gartner, Magic Quadrant for Configure, Price and Quote Application Suites. Mark Lewis, Dayna Ford, 28 September 2020

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP SE.

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