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Marketing and communications

Talk is not cheap. It’s career gold.

Showcase the SAP brand, develop smart omnichannel campaigns, and engage with customers on a global – and personal – level.  

In marketing and communications at SAP, you’ll be front and center. You’ll get a chance to listen to customers, partners, media, and other influencers – and then tell them our story so that they too can get excited about our products. You’ll connect with multiple business areas and levels of management, orchestrate communication strategy, and help manage one of SAP’s biggest assets – our reputation. From branding to digital strategy to lead generation, you’ll be in the thick of it all.

Explore career paths at SAP

We have over a dozen different job descriptions in marketing and communications – and all of them are about building the SAP brand. Below, we give you four examples.

  • Product and solution marketing
    Our product and solution marketers are thought leaders and evangelists. They develop messaging for key SAP topic areas, they create assets that support sales and marketing – and they influence innovations, marketing strategies, and company perception.
  • Digital marketing
    Digital marketers at SAP are pros at engaging audiences across multiple channels – including social media and communities. This team directs and governs digital brand properties, leads strategic projects, and manages SEO and paid digital programs.
  • Integrated communications
    Our integrated communications team gets everyone on the same page. They develop cross-audience communication strategies and plans based on SAP objectives – and they manage relationships with internal and external influencer groups, locally and globally.
  • Media production
    How you say it is as important as what you say – and this team knows that better than most. They plan and produce marketing and communication materials using a wide variety of media – such as print, Web, and video – for internal and external usage.

Meet some of our amazing people in marketing

See what employees from all over the world say about their SAP experience.

Do your research. How will you get your message across?

At SAP, you’ll have numerous SAP solutions at your disposal to help you build the brand. Here are a few examples.

SAP Marketing Cloud

Use SAP Marketing Cloud to gain a deeper understanding of SAP customers – know what they’ve done, what they may do, and what they’re doing now. This software lets you deliver highly individualized experiences in real time.  

SAP Sales Cloud

As a marketer or communicator at SAP, you’ll have access to our new, cutting-edge customer experience solutions. The solutions bring marketing, sales, commerce, customer service, and social CRM together.  

Experience management

Understand how our customers and employees are feeling – and deliver better and more personalized experiences that make them happy with Experience Management solutions from SAP.  

See what our customers are saying

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Students and graduates

How do we keep our entrepreneurial spirit? We hire students, recent graduates and young professionals who think differently and push businesses to do things smarter and more sustainably. Check out our university programs to get a head start. 

Life at SAP

We go to great lengths to ensure you have every opportunity to succeed – in your own way. Flourish in an environment that encourages free expression, collaboration, individuality, and diversity. Learn how we operate, innovate, work, play, and give back – to make sure we’re the right fit for you.


Want to work in your hometown, on the other side of the world, or somewhere in between? SAP has offices on most continents, in more than 78 countries – and we’re continuously expanding our presence in new and exciting places. 

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