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Why SAP?

As a market leader in enterprise software, SAP turns businesses into intelligent enterprises.

Why have over 200 million cloud users chosen SAP?

Companies choose SAP so that they can access intelligent technologies, leadership across business processes, and 5 decades of innovation.



SAP partner companies in more than 140 countries


of the 100 largest companies in the world are SAP customers



cloud users leverage SAP solutions

Recognised as a Leader across all categories

The best business software meets today’s needs and allows for future growth – without costly integration. SAP is recognised a Leader across its portfolio, so you don’t have to compromise.

ERP and Digital Core

Constellation positions SAP as a Leader for enterprise cloud finance, naming SAP S/4HANA Cloud a solution for the digital age.

CRM and Customer Experience

Digital Commerce Magic Quadrant Leader: For the 6th consecutive time, Gartner places SAP in the Magic Quadrant for its ability to execute and completeness of vision.


SAP Analytics Cloud recieved 25 top ranks and 25 leading positions across 6 different peer groups in BARC’s The BI & Analytics Survey 22.

Digital Supply Chain

SAP named a Leader in Gartner Magic Quadrant for Supply Chain Planning System of Record, with built-in game-changers like AI and IoT.

Network and Spend Management

SAP Ariba has received 2021 Gartner Peer Insights Customers’ Choice recognition for procure-to-pay suites.

Human capital management

See why the IDC MarketScape has positioned SAP as a Leader in the latest vendor assessment of integrated talent management and learning solutions.

Key benefits of choosing SAP

Rock-solid data security

One of the first companies in the world to receive global certification from the British Standards Institute, SAP ensures that consumers’ privacy rights are protected.

Top tier partnerships

SAP has chosen a collaborative, multi-cloud strategy that puts customers first – by partnering with hyperscalers including Microsoft, Alibaba, Amazon, Google, IBM, and other leaders. 

The only truly integrated software system

With intelligence embedded in our technologies, processes, and applications, our advanced software system provides everything you need to run an intelligent enterprise.

Best-run businesses run SAP

Inspiring companies and NGOs around the world are partnering with SAP to tackle some of the world’s biggest challenges and make the world run better.

Collaborating with Unilever to drive purposeful business

See how SAP is working with Unilever to leverage data to help achieve their sustainability goals.

Empower employees to help disadvantaged young people in the UK

See how the UK's leading youth charity Prince's Trust uses SAP technology to equip their workforce so that they are able to achieve their mission of leading and inspiring vulnerable youth.

Placing purpose at the centre of business transformation with Anglian Water

Discover how SAP and Anglian Water, one of UK's largest water recycling companies are working together to combine social initiatives with technology to provide better transparency on their societal, environmental and economic impact.

Why choose SAP for small businesses and midsize enterprises?

SAP is not just for large enterprises

80% of our customers are small and midsize businesses. We help our customers automate routine tasks, create tighter connections with their customers, and accomplish more with less. Learn about our right-sized tools and strategies designed specifically for growing businesses.

Proven expertise in 25 industries

Gain an edge with industry-specific processes, built-in compliance, and best practices learned from decades of experience working with companies around the globe. Get the most benefit from intelligent technologies by deploying them in context of your specific industry.



of the most successful retailers in the world run SAP solutions.3



of the 10 largest companies in the automobile and components industry are SAP customers.4



combined revenue generated by SAP customers in the consumer durables and apparel industry.4



of the greenest oil, gas and consumable fuels companies in the world run SAP solutions.5



of the most successful healthcare providers in the world run SAP solutions.3



total revenue produced by SAP S/4HANA customers in the telecommunication services industry.4

Start your journey to becoming an intelligent enterprise today

We can help you transform your business so that you can redefine the customer experience, deliver a step change in productivity, and inspire total workforce engagement – to achieve game-changing outcomes.

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1 IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

SAP Corporate Fact Sheet

3 Forbes Global 2000

4 IDC Review of SAP "Best Run Intelligence" Methodology, April 2021

5 Newsweek, World's Greenest Companies

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