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Marketing with Speed and Agility

React quickly to market opportunities with marketing automation and integrated operations

Increase collaboration with internal and external teams through marketing automation that speeds operations and streamlines asset deployment and development. Gain transparency and access to real-time data to make insight driven decisions optimising marketing strategies to drive greater demand and growth.

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Solution Capabilities

Included capabilities

Marketing Planning and Budgeting

Improve agility and transparency with a centralised and real-time view on marketing budget and spend    

  • Centrally create marketing plans and budgets, and better collaborate across the organisation to streamline planning processes and accelerate replanning cycles
  • Track marketing spend in real-time to make strategic decisions quickly    
  • Coordinate marketing activities that complement each other and maximise results with a centralised marketing calendar

SAP Hybris Marketing Cloud

Campaign Management and Optimisation

Engage customers with in-moment, individualized experiences by optimising campaign management

  • Plan and execute targeted multichannel, multiwave campaigns with personalised, dynamic content and react in real-time to customer behaviour with trigger-based marketing
  • Improve alignment of campaign activities with a centralised marketing calendar
  • Optimise marketing performance with in-depth customer intelligence and real-time campaign analytics

SAP Hybris Marketing Cloud

Digital Asset Management

Enhance productivity, compliance, and revenue with digital asset management processes

  • Offer marketers a central repository that supports comprehensive metadata handling, advanced search, versioning, and flexible workflows
  • Better to incorporate digital assets within marketing processes and streamline usage tracking
  • Improve processes by reducing digital assets duplication, ensuring brand compliance, adhering to asset rights obligations, and distributing approved assets efficiently

SAP Hybris Digital Asset Management by OpenText

Marketing Collaboration

Collaborate with key stakeholders to increase speed to market and optimise decision making

  • Help marketers reduce boundaries across departments and geographies, enabling participants to streamline processes, share best practices, and collaborate as a team and with external vendors
  • Bring together people, data, processes, and content
  • Centralise discussions around projects to reduce duplication and improve productivity
  • Strategize and problem-solve faster to drive better business results.

SAP Jam Collaboration

Marketing Lead Management

Streamline marketing lead management processes and improve sales and marketing collaboration

  • Nurture contacts and generate high-quality leads with personalised marketing content and offers
  • Capture lead history in a central profile and score online behaviour in real time
  • Automate lead transfer and creation of sales pipeline activities to capture opportunities quickly, improve sales effectiveness, and track conversion rate
Insights and Performance Management

Optimise marketing with real-time customer insights and performance measurement and management

  • Use in-depth customer data and analysis to identify opportunities and optimise marketing performance
  • Easily track marketing effectiveness and alignment with sales using prebuilt reports and a lead management dashboard
  • Gain transparency into marketing performance and ROI using real-time campaign success tracking and an executive dashboard.

Solution Delivery Options

  • SAP offers delivery options for marketing with speed and agility.  Foundational products include SAP Hybris Marketing Cloud. Find out more about this and other products here.
  • Additional product options may be deployed as part of this solution. Find out more about these products within each solution capability.

Drive greater marketing impact 

50% of companies struggle to reach the right buyers and understand their customers because they don’t have the right data or know how to use it. Learn how communities can capture deeper customer insight.

A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers.

Finding the signal through the noise 

Read about the changing role of the Chief Marketing Officer (CMO), including a case study and input from CMOs regarding the drive of new marketing innovations.

Take the fast train

Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


SAP Jam for marketing

With SAP Jam, your marketing team can streamline campaigns, product launches, and events; enable sales to exceed revenue goals; and improve engagement with customers, partners, and agencies.

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