Improve customer engagement at every stage of the sales cycle – with new and innovative digital marketing software from SAP. Our cloud and on-premise solutions support everything from social, e-mail, and content marketing to marketing automation and advanced analytics. Understand the real-time intent of each customer, and dynamically deliver personalised and relevant omni-channel experiences.
One customer. Many journeys. Infinite possibilities. Your customers matter as much to us as they do to you. At SAP Hybris, we provide the world’s leading omni-channel customer engagement and commerce solutions. Every touchpoint. Every channel. Global. Flexible.
Develop a deeper understanding of your customers and gain insights into the real-time intent of each customer. Leverage both explicit and implicit customer behavior data to capitalize on ‘in-the-moment’ marketing opportunities.
Target and engage with your customers better, wherever they are. As the world of commerce continues to change, give your customers a consistent and meaningful experience - across every channel, every time.
In the emerging business landscape, change is the norm. A sale can happen anywhere, at any moment. Enthusiasms trend, products become celebrities, new behaviours take hold. Keeping up with the customer is a new end in itself. You need to find new ways to be relevant and compelling every day.
In this always-on era, reputations that took years to build can be destroyed in just a few moments. That’s why you need to manage and deliver a seamless, replicable customer service experience, one that’s as good as the product itself
Over 90% of retailers are not using data effectively
The research, commissioned by PwC and SAP, explores consumer and retailer perspectives on the integrated shopping experience. 312 retailers and 2,103 consumers were surveyed across six countries in Europe (86 retailers and 350 consumers from the UK).
Piaggio is Europe’s largest manufacturer of motor scooters. Hear how they’re using SAP HANA in-memory solutions to drive brand loyalty and deliver customer experiences that are relevant and personalised – in real time.
The NHL has one of the most passionate fan bases in the world. See how the league is using SAP Hybris Marketing software to understand individual fan behaviour and talk to them in a smarter, more personalised way on digital platforms.
With a whopping 6.8 million members, the DFB is the world’s largest sports federation. Learn how they’re using SAP to go beyond traditional CRM marketing automation – scoring more points with fans and improving brand loyalty across all channels.
Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.
Digital marketing software is used to attract, engage, and convert customers on electronic devices – PCs, tablets, and mobile phones. It helps companies use channels like content marketing, e-mail marketing, social media, SEO, and online advertising to connect with the right customers at the right time. The software lets users create and launch omni-channel marketing campaigns, monitor them in real time, and adjust course on the fly. In 2016, virtually all marketing strategies have at least some digital elements – and digital marketing software can help you manage them.