Customer Innovation Services
What is Customer Innovation Services?
Customer Innovation Services is an organisation that drives AI-first strategies with SAP Business Technology Platform solutions to accelerate innovation.
Solve business challenges with innovations aligned with suite-first and AI-first strategies. Customer Innovation Services offers:
Tailor-made apps on SAP BTP.
Co-development of innovative industry solutions.
Custom AI use cases with measurable outcomes.
Key benefits
Simplify complexity and accelerate results by turning business disruption and opportunities into measurable outcomes.
Accelerate transformation by modernising your systems
Simplify your landscape, overcome legacy limits, and embed AI into core processes to run smarter, scale faster, and transform with confidence.
Safeguard your data for cloud adoption
Protect data and meet compliance needs during your transition to the cloud to ensure security at every step.
Apply AI use cases for your industry
Resolve industry challenges including dispute processing, supplier management, and predictive maintenance through co-developing AI use cases with SAP.
Innovate with solutions tailored to your needs
Use custom extensions, intelligent apps, and AI solutions built to fit seamlessly within SAP landscapes.
Key features
Custom AI
Custom AI solutions address your specific business requirements beyond standard software offerings. They integrate seamlessly with existing SAP systems while adhering to SAP’s principles of reliability, relevance, and responsibility.
Custom intelligent applications
Tailored, adaptive, AI-enhanced applications in SAP Business Data Cloud learn from your data, understand business context, and act on your behalf to help you achieve unique business outcomes.
SAP Business Suite extensions
Extension capabilities of SAP BTP allow you to tailor Business Suite solutions to your business for strategic enablement and value differentiation.
The custom AI adoption experience
Unlock the full potential of SAP Business AI through tailored, scalable solutions built directly into SAP Business Suite.
Combining SAP’s enterprise expertise with cutting edge AI, our custom AI adoption experience offering delivers industry-specific AI use cases co-developed by customers and SAP and drives innovation, efficiency, and measurable outcomes.
Unique benefits of custom AI
Customer-centric innovation
Extend and differentiate SAP systems with a clean core, enabling tailored process innovation and competitive advantage.
Adherence to standards
Solutions developed with SAP security standards, data privacy, and quality controls help ensure reliable and compliant solutions.
End-to-end operations and support
Get extensive support options through the same familiar channels that you already use for standard SAP solutions.
Integration with the SAP ecosystem
Experience smooth interoperation with SAP BTP solutions and intelligent technologies.
Accelerated time to value
Fast-track development and deployment to realise benefits sooner and stay ahead of market demands.
Reduced risk and costs
Align with SAP’s clean core approach and development standards to minimise risks and avoid costly rework.
Global expertise
Tap into SAP experience and access to world-class data architects, data scientists, and industry experts.
Enhanced user experience
Innovate with a human-centred UX design that meets business and user needs.
See how customers are succeeding with SAP
Customer Innovation Services works hand-in-hand with customers to achieve tangible results.
Streamlining the dispute management process
Henkel co-developed a custom-built solution using SAP AI Services to streamline and enhance the returns and exchanges process.
Automating aircraft-part handling and transportation
Lufthansa Technik Services India partnered with SAP to digitise MRO, boost reconciliation efficiency, and strengthen customer trust.
Simplifying invoice calculation with generative AI
Accenture used an SAP AI-based application to automate invoices, reduce manual inputs, and improve billing accuracy.
Explore custom AI use cases by industry
Public sector
Recent innovations
Customer maintenance system
Agentic AI and Joule simplify maintenance with natural prompts, instant checks, gap filling, and guided troubleshooting for faster fixes.
Generative AI assisted maintenance for industrial assets
AI for maintenance helps engineers service heavy machinery with easy access to information, language support, and faster repair insights.
SAP Business AI evaluation tool
Business AI automates vendor comparisons, scoring, and reporting, while Joule enables fast, transparent, audit-ready procurement decisions.