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Get a reputation for exceptional customer experiences

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Explore the potential of your customer experience

Find out how customer experience software automates mundane tasks and integrates the back office and front office to deliver the best customer experiences at every touch.

Create experiences that wow your customers

Connect business processes across sales, service, marketing, e-commerce, and customer management to create a trusted and personalised customer journey with SAP C/4HANA suite.

Deliver experiences that customers trust

Ensure engaging experiences during moments that matter most to your customers by using SAP C/4HANA to unite the power of experiential and operational data.

Customer experience software and best practices for growing businesses

Learn best practices and get insights from leading analysts.

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Support digitalization for a superior experience

Consider how top midsize customer experience professionals lead the digital evolution with differentiated products and intelligent services. 

Drive business success with your customer experience

View quick highlights from the IDC research on what customer experience professionals in leading midsize businesses do differently with embedded intelligence.

Scale personalisation for your customers

Tackle significant challenges related to capturing customer attention with a cycle of continuous innovation and smart services driven by artificial intelligence.

Ready to get started with CRM and CX solutions? SAP partners can help

Count on an ecosystem of more than 19,800 partners to find the expertise you need to resolve your specific challenges – in your language, region, and industry.

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Find an SAP partner

Buy, build, implement, service, and support the SAP solution that best fits your unique needs with SAP partners you can trust.

Get SAP-qualified partner-packaged solutions

Adopt integrated solutions that are built, sold, and supported by an SAP partner – applying our market-leading software, innovations, and intellectual property.

Key Facts


lower order-processing costs with the SAP Commerce Cloud solution.

Forrester Consulting


higher average deal size, as reported by organisations using SAP Sales Cloud and SAP Service Cloud solutions.

Forrester Consulting


of organisations cite improvements in their customer experience after implementing SAP Sales Cloud or SAP Service Cloud solutions.

SAP Global Corporate Fast Facts

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