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Give customers the freedom to define their journey

Drive more revenue by fulfilling the promise of customer relationship management (CRM) with the SAP Marketing Cloud solution.

Get started with SAP Marketing Cloud

Find the information you need to implement, maintain, and enhance your SAP Marketing Cloud solution.

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Deliver exceptional digital experiences

Join ON24 CMO Steve Daheb to take a tour of the ON24 Digital Experience Platform and see how it integrates with SAP Marketing Cloud.

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What’s in store for SAP Marketing Cloud in 2021?

Hear about the latest features and functions in our road map from Stefan Wenzel, Head of Product Management for SAP Marketing Cloud.

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Take the next step toward digital marketing success

Discover how SAP Marketing Cloud can help your business succeed – and get a sneak peek at what we have in store for 2021 and beyond.

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Build agility and resilience into your B2B marketing

Want to learn how your B2B marketing program can adapt its priorities and establish a proactive strategy to thrive today and in the future? Join Mark Smith of Ventana Research to explore the answers. 

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Strengthen customer loyalty in the new normal

Join Jeff Herrera, Chief Marketing Officer and Head of Partnerships for Annex Cloud, to learn how your marketing strategy can play a key role in strengthening customer loyalty.

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The keys to a hyper-personalised, end-to-end customer journey

Discover how Elkjop Nordics AS places customers – not products – at the centre of its business to offer an exceptional customer journey.

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The do’s and don’ts of B2B digital engagement in times of uncertainty

Explore how to build out a B2B digital engagement strategy that supports your buyers and your business needs in this era of rapid change.

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Retail commerce marketing trends in the wake of disruption

Explore how consumer buying behaviour is changing and how businesses can adapt their e-commerce marketing strategy.

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360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

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Reinventing the VIP hospitality experience

Hear how DAIMANI is changing the hospitality industry by promoting and selling VIP offerings through an omnichannel customer experience.

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How TGI Fridays addresses changing customer needs

See how this food and beverage industry leader has shifted its strategic focus to engage with customers during these uncertain times.

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Road map to successful digital marketing transformation

Learn how SAP can help you succeed in your marketing digital transformation project.

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Best practices in driving demand generation

Learn how Bentley Systems gains insights to better engage with customers and collaborates with sales to drive demand.

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Leverage insight-driven targeting and segmentation

Find out how you can gain deeper customer insights, uncover hidden trends, and increase your marketing ROI.

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Creating superior customer experiences through social media

Hear best practices for leveraging social media for account-based marketing.

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Drive customer loyalty with better experiences

Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.

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Driving account-based marketing success

Learn how you can leverage technology to scale your account-based marketing program.

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Data protection and privacy for marketers

Discover the impact of GDPR and how you can use it to win customers.

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