CRM and CX Knowledge Center
Why SAP Customer Experience?
Learn why SAP is recognised as a leading provider of CRM and customer experience solutions.
Experience the latest CX solutions from SAP
Drive profitable B2B e-commerce outcomes
Discover how to simplify complex B2B processes, boost profits through data-driven intelligence, and achieve business agility at scale on an enterprise-grade platform.
Build customer loyalty and trust
See how our customer identity and consent management solutions help deliver frictionless engagements across touch points and address data privacy on a global scale.
Learn more about SAP Customer Experience solutions
View the latest articles, research, demos, and videos to understand how our CX solutions can help you address your business needs.