In-Store Omnichannel CX Platform: Clienteling, Assisted Selling & more
Mercaux harnesses SAP Commerce Cloud, SAP Order Orchestration, SAP Emarsys, and SAP Customer Data Platform, within physical retail spaces, benefiting both in-store & remote shoppers. A single in-store App supports Store Associates deliver exceptional customer experiences, whilst also offering self-service solutions for customers. The extension to physical retail drives a boost to sales, fosters customer loyalty, & improves overall profitability. A partner that is a member of SAP’s curated startup ecosystem.
By Mercaux, Inc
Overview
Extend SAP Commerce Cloud into Store
Access the Endless Aisle in-store, create Omnichannel Baskets, provide Discovery Kiosk, offer Assisted Selling, and access wish lists in-store. Scan barcodes to reveal rich product information, and recover lost sales by offering alternative products (if not available in-store) or purchase through another channel that has availability (other stores/ online). Create a mixed basket of items from that store, other stores, or online.
Extend SAP CDP/ CRM 360 into Store
Deploy Clienteling & In-Store Behaviour Capture, and Remote Selling: Use a customer's previous engagement (both online and offline), such as previous purchases, wish lists, and previous interactions with your staff, to deliver a highly personalised service in-store and remotely, and feed valuable in-store customer behaviour data back into CDP to enrich the 360 customer profile to deliver hyper-personalised shopping experiences.
Extend SAP Order Management foundation into Store
Enable In-Store Fulfilment, Store Pick Up, and Returns: Offer customer in-store the flexibility to fulfil their orders as they wish. Create a "Universal Baskets" of mixed items from different channels, and fulfil those orders in the most effective and sustainable way possible utilizing SAP Order Management foundation. Checkout the mixed basket once, and fulfil through multiple channels.
Leverage in-store data with SAP Emarsys Customer Engagement Platform
Support Store engagement follow up, “Abandoned baskets”, and Recommendations: Leverage the in-store data mentioned above to re-market abandoned baskets from store, or automatically release follow up emails from store to recommend complementary products to those they purchased in-store to increase the basket size.
Details
Solution type
Extensions and Add-ons
Industry
Retail, Consumer Products, Wholesale Distribution
Compatibility
Works with
This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.
SAP Engagement Cloud
Features
Assisted Selling: Fast and Efficient Product Discovery
Gives sales associates instant access to product availability across all stores and online, combined with powerful endless aisle product search functionality. Interact with customers using rich selling content including product details, styling recommendations, reviews and videos.
Digital Styling: User-Generated Styling Suggestions
Leverage your community of sales associates to style outfits or build product bundles within the App, using a simple drag and drop tool. Utilize this crowd-sourced content in other stores (as well as through eCommerce) to inspire purchase of full looks instead of individual products, increasing UPT.
Clienteling: Hyper-Personalized Shopping Experiences, In-Store & Remotely
Bring a truly personalized shopping experience presenting custom recommendations based on in-store and online past purchases or shared preferences. Build their profile further by recording their in-store behaviours. Communicate to customers remotely using email, SMS or WhatsApp.
Omnichannel Availability & Universal Baskets
Universal Baskets can be created in one channel (such as in-store), and accessed in another (such as online). They can also be passed between multiple devices in-store. Add items from the endless aisle to the mixed basket, checkout in one transaction, and Fulfil through multiple channels.
Plans and pricing
All plans include:
- MACH Alliance Certified, API-first, Cloud-based platform results in ease and speed of integration & deployment with retailers' existing SAP Products, such as SAP Commerce Cloud and others
- Modular platform makes it easy to switch on new solutions and features when you are ready to deploy them. E.g., start with Assisted Selling, and then switch on Digital Styling a few weeks later.
- Constant professional consulting, project management and training support
- Seamless integration with various SAP solutions, such as SAP Commerce Cloud, SAP Order Management Foundation and SAP Customer Data Platform (CDP).
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- Pricing offers are tailored to specific set of features & requirements of a retailer
- The cost of the service is determined on what solutions you would like to deploy in what # of stores and when
- Solution supports integration with various other retailer's systems
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Customer reviews
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Technical Information
Technical details
| Solution type | Extensions and Add-ons |
| Category | Commerce |
| Industry | Retail, Consumer Products, Wholesale Distribution |
| Works with |
|
Deployment and operations
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Deployment |
|
| Globalization |
|
| Operations |
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Security and compliance
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Security |
|
| Compliance |
|
| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
terms-and-conditions-url
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technical-name
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Resources
[VIDEO] River Island RFID Self-Checkout Project with Mercaux
[VIDEO] Springfield Exceptional In-Store Customer Experiences
[WEBINAR] Empower Your Store Associates: Unveiling the Ultimate Tools for Boosting Morale and Sales
Mercaux Overview
River Island Case Study: Reducing Friction in the Customer Journey with RFID Self-Checkout
Jigsaw Case Study: Exceptional In-store Experiences via a Single App
Publisher
Mercaux, Inc
Mercaux helps retailers’ offer superior customer experiences through online-to-offline digital solutions. These solutions unlock valuable in-store data streams, enhance the customer experience, improves store efficiency and increases sales. A member of SAP.iO program.
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