SAP Engagement Cloud, content composer

The feature is embedded directly into the campaign creation flow, letting marketers generate context-aware copy and images for individual content blocks without leaving the editor. The feature is embedded directly into the campaign creation flow, letting marketers generate context-aware copy and images for individual content blocks without leaving their workflow. It draws on product catalogue data, audience segment attributes, and reference campaigns to produce personalised, conversion-ready content at scale. Marketers can generate headlines, body copy, and CTAs in one action, regenerate individual elements independently, and create brand-consistent hero images using reference visuals and prompts. All generated content appears in a preview pane before being applied, keeping marketers in full control. Content can be edited, regenerated, or dismissed at any time.

Benefits

• Launch campaigns faster without leaving your workflow
• Personalize content at scale without leaving your workflow
• Eliminate context-switching between tools without leaving your workflow