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CRM and Customer Experience 

Win in the experience economy by differentiating and growing your business and delivering exceptional customer experiences.

SAP Customer Experience Gold Guide

Close the experience gap by delivering experiences that build customer trust.

SAP Customer Experience LIVE EMEA
 ·  London, United Kingdom
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Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.

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[The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference centre.
Kristin Morrison, Head of Digital, DC Thomson Media
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SAP Customer Data Cloud

Turn anonymous visitors into loyal customers.

Create seamless customer experiences and onboarding

Provide the data privacy and trust customers demand

Eliminate data silos for better contextual marketing

Offer customers transparency and control, while addressing GDPR compliance

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SAP Marketing Cloud

Treat marketing as a trusted source of business.

Personalise customer experiences across your business

Build customer trust to develop ongoing relationships

Optimise marketing to drive revenue

Drive demand and growth for B2B marketers

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Becoming consumer-centric really means you should start connecting with your consumer and not think for them.
Damian Bott, Global Online Manager, Swinkels Family Brewers

SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.

Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUI
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SAP Commerce Cloud

Provide a superior and personalised omnichannel commerce experience.

Benefit from using a single commerce solution

Support all go-to-market models

Leverage industry-specific capabilities

Realise a fast ROI with prebuilt integrations

Exceed expectations with built-in flexibility

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SAP Sales Cloud

Improve sales with better selling experiences.

Save time and guesswork to accelerate sales

Guide sales reps through quotes and contracts fast

Model and manage sales territories and incentives

Embrace the future of selling

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[SAP CPQ] will tell you about the benefits of increased efficiency, margins, deal size, order accuracy, and profit, but that’s just the tip of the iceberg. We’ve experienced numerous benefits, starting with the ability to sell extremely complex products across the globe.
Louis De Jaegher, Senior Business Process Manager, Atlas Copco
SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.
Jack Rijnenberg, Director, Online Services, Markem-Imaje
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SAP Service Cloud

Make service the heart of your customer experience.

Create a unified service experience

Develop an elite team of skilled experts

Deliver the next generation of self-service

Capture and understand customer feedback

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What are analysts saying about SAP C/4HANA?

See how customers are succeeding with SAP C/4HANA

  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities
  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities

Drive the future of mobility

Exceed customer expectations while capitalising on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.

Consumer Products

Build brand preference using every route to market

Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.


Deliver great experiences to fashion customers

Customise the digital experience for consumers and wholesale buyers with personalised merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

High Tech

Simplify and accelerate transformation and innovation

Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

Industrial Machinery and Components

Redefine the manufacturing customer experience

Take advantage of the opportunities being created by digital disruptors, emerging technologies, and widespread connectivity with SAP Customer Experience solutions for industrial machinery and components.


Engage the unengaged insurance customer

Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalised omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

Public Sector

Improve citizen experiences in the public sector

Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organisations.


Create engaging experiences across every channel

Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.


Become a digital service provider and monetize services

Deliver a first-class omnichannel customer experience that’s hyperpersonalised and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.


Create a traveler journey that enhances the destination

Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.


Win over the new prosumer with customer centricity

Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.

Learn how you can grow your business through exceptional customer experiences

Resource Center

Innovate, integrate, and extend your solution

Discover the power of a business platform that allows you to personalise, extend, and create every app you’ll ever need.

SAP Cloud Platform

SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.

  • Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
  • Connect and extend enterprise SAP C/4HANA cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
  • Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly

Questions? Get in touch!

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Get live help and chat with an SAP representative.
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E-mail us with comments, questions or feedback.
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