Skip to Content
Images of a database, chat boxes, cart, money, and service representative representing SAP C/4HANA

SAP Customer Experience Management provides the bridge to customer freedom

See how companies have created effortless, meaningful experiences with CX and CRM solutions from SAP.

We had a really good understanding of SAP Commerce Cloud and were effectively able to leverage the existing business website and push out a new website to the consumer marketplace. We didn’t have all the answers, but as you share the problem together you can find the solution.

Justin Mills, Head of Digital Products - Brakes
Image of a shopping cart representing SAP Commerce Cloud

E-Commerce Solutions

Provide a superior and personalised omnichannel commerce experience with cloud CRM software.

Benefit from using a single commerce solution

Support all go-to-market models

Leverage industry-specific capabilities

Realize a fast ROI with prebuilt integrations

Exceed expectations with built-in flexibility

Learn more about SAP Commerce Cloud
Image of a stack of money representing SAP Sales Cloud

Sales Solutions

Improve sales with better selling experiences.

Save time and guesswork to accelerate sales

Guide sales reps through quotes and contracts fast

Model and manage sales territories and incentives

Embrace the future of selling

Learn more about SAP Sales Cloud

The digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.

Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaA

The digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.

Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaA
Image of a person wearing a headset representing SAP Service Cloud

Service Solutions

Make service the heart of your customer experience.

Create a unified service experience

Develop an elite team of skilled experts

Deliver the next generation of self-service

Capture and understand customer feedback

Learn more about SAP Service Cloud
Image of a database representing Customer Data Cloud

Customer Data Solutions

Build personalised relationships with first party data.

Build hyper-personalized relationships with first-party data

Scale and optimize your B2B value network, while reducing risk

Deliver frictionless engagements with customer identity and access management (CIAM)

Provide the data privacy and trust customers demand

Address GDPR, CCPA, and other regional data privacy requirements

Learn more about SAP Customer Data Cloud

Franklin Covey has chosen
SAP Customer Data Cloud to help us remain customer-centric. Using a platform to house customer data in a single location and secure it ensures that our customers are always at the top of our priority list.

Blaine Carter, Chief Information Security Officer, Franklin Covey

It’s been an amazing experience! Having the ability to reach our customers during emergencies in real time is crucial and now possible with SAP Marketing Cloud.

Payne Hughs, VP, Thrush Aircraft
Image of chat boxes representing SAP Marketing Cloud

Marketing Solutions

Treat marketing as a trusted source of business.

Personalize customer experiences across your business

Build customer trust to develop ongoing relationships

Optimize marketing to drive revenue

Drive demand and growth for B2B marketers

Learn more about SAP Marketing Cloud

Create an intelligent enterprise with CX and CRM solutions

Hear Christian Klein, CEO and member of the Executive Board of SAP SE, describe why customer experience is an integral part of an intelligent enterprise.

Watch the keynote

Hear from our customers

Learn how the SAP Customer Experience portfolio helps companies understand and engage their customers like never before.

Watch the video


SAP Customer Experience and Microsoft Teams

Find out how SAP and Microsoft are expanding our partnership and integrating Microsoft Teams across SAP solutions.

Read the press release


#CXUnplugged Talk: Privacy Versus Personalisation

Join host Stephanie Thum and guests Shalini Mitha and Ratul Shah for a discussion on a customer experience paradox.

Watch the video


SAP completes the acquisition of Emarsys

Learn about SAP’s acquisition of Emarsys and how Emarsys products will be added to the SAP Customer Experience portfolio.

Read the press release


SAP Customer Experience LIVE: On Demand

Learn best practices for creating personal, trusted, and connected experiences, and hear about product innovations and road maps.

Watch sessions on demand

Learn about SAP Customer Experience Management across industries

  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities
  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities

Drive the future of mobility

Exceed customer expectations and capitalise on future revenue opportunities. Go beyond the showroom floor with SAP CX and CRM solutions for the automotive industry.

Consumer Products

Build brand preference using every route to market

Deliver a relevant and consistent message across multiple interaction points. Create intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct to consumer.


Deliver great experiences to fashion customers

Customise the digital customer experience for consumers and wholesale buyers with personalised merchandising strategies. Explore CRM solutions designed to help you stand out from the crowd and provide seamless omnichannel customer journeys.

High Tech

Simplify and accelerate transformation and innovation

Transform your business into a subscription, solution, or outcome-based business. Offer hardware, software, and services all bundled into one package with our CX solutions for high tech.

Industrial Machinery and Components

Prevail in the new normal for manufacturing

Help your customers address demand fluctuations, navigate supply chain disruptions, and deliver service continuity. Explore SAP Customer Experience management and our CRM software solutions today.


Engage the unengaged insurance customer

Leverage a product- and policy centric structure to engage customers with a consistent and personalised omnichannel experience. Meet demands and expectations with SAP CX solutions for insurance.

Public Sector

Improve citizen experiences in the public sector

Respond efficiently and effectively to constituent needs within tight budgets and under close scrutiny. Explore best practices supported by our CX solutions for public sector organisations.


Create engaging experiences across every channel

Build stronger relationships with customers by delivering personalised experiences your customers can trust with our CX and CRM solutions for retail.


Become a digital service provider and monetize services

Deliver a first class omnichannel customer experience. Deliver rich, seamless, and contextual experiences that will help your brand stay competitive.


Engage travelers better with CRM solutions

Create new business models, contactless guest touch points, and better traveler engagement for your travel firm with SAP Customer Experience solutions.


Engage customers and be more than a utility…

Give your customers the advice and offers they need to become more energy efficient and go green. SAP solutions help utilities create new business models and optimise existing ones to deliver a personalised utilities customer experience.

Grow your business by delivering exceptional customer experience

The Economist Intelligence Unit -The Influential Shopper Executive Summary

Dive into research examining consumer spending trends by generational cohort since the start of the Covid-19 pandemic. Identify opportunities to expand market share online and rebuild business strategies. 

The future of B2B customer experience

As decision making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?

The economic impact of SAP Cloud software

Evaluate the potential financial impact of two solution sets (Commerce Cloud & Customer Data Cloud) on your organisation. Dive deeper into key business benefits and cost savings today. 

Support the end-to-end customer journey

Explore the other SAP Customer Experience solutions. 

SAP Customer Experience solutions

See how Customer Experience solutions bring together customer data, machine learning technology, and microservices. Our CX and CRM solutions help to power real-time customer engagements across sales, service, marketing & commerce.

Back to top