The future of B2C customer experience
How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?
SAP CX has evolved CRM
Understand your customers and engage them with seamless, personalised content. Give them the freedom to explore and interact - and choose you. Discover our CRM solutions.
CXLive 2020 - On demand
An exciting event exploring all that SAP Customer Experience Management & our CRM software has to offer.
The Body Shop is undergoing a global Digital Reinvention
Catch up on our webinar exploring Headless commerce & its ability to unlock digital agility.
Back to Best
SAP has the solutions to help you, your employees, and your customers get back to business.
SAP Customer Experience Management provides the bridge to customer freedom
See how companies have created effortless, meaningful experiences with CX and CRM solutions from SAP.
“Justin Mills, Head of Digital Products - BrakesWe had a really good understanding of SAP Commerce Cloud and were effectively able to leverage the existing business website and push out a new website to the consumer marketplace. We didn’t have all the answers, but as you share the problem together you can find the solution.
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E-Commerce Solutions
Provide a superior and personalised omnichannel commerce experience with cloud CRM software.
Benefit from using a single commerce solution
Support all go-to-market models
Leverage industry-specific capabilities
Realize a fast ROI with prebuilt integrations
Exceed expectations with built-in flexibility
Sales Solutions
Improve sales with better selling experiences.
Save time and guesswork to accelerate sales
Guide sales reps through quotes and contracts fast
Model and manage sales territories and incentives
Embrace the future of selling
“Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaAThe digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.
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“Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaAThe digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.
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Service Solutions
Make service the heart of your customer experience.
Create a unified service experience
Develop an elite team of skilled experts
Deliver the next generation of self-service
Capture and understand customer feedback
Customer Data Solutions
Build personalised relationships with first party data.
Build hyper-personalized relationships with first-party data
Scale and optimize your B2B value network, while reducing risk
Deliver frictionless engagements with customer identity and access management (CIAM)
Provide the data privacy and trust customers demand
Address GDPR, CCPA, and other regional data privacy requirements
“Blaine Carter, Chief Information Security Officer, Franklin CoveyFranklin Covey has chosen
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SAP Customer Data Cloud to help us remain customer-centric. Using a platform to house customer data in a single location and secure it ensures that our customers are always at the top of our priority list.
“Payne Hughs, VP, Thrush AircraftIt’s been an amazing experience! Having the ability to reach our customers during emergencies in real time is crucial and now possible with SAP Marketing Cloud.
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Marketing Solutions
Treat marketing as a trusted source of business.
Personalize customer experiences across your business
Build customer trust to develop ongoing relationships
Optimize marketing to drive revenue
Drive demand and growth for B2B marketers
Learn about SAP Customer Experience Management across industries
Automotive
Drive the future of mobility
Exceed customer expectations and capitalise on future revenue opportunities. Go beyond the showroom floor with SAP CX and CRM solutions for the automotive industry.
Consumer Products
Build brand preference using every route to market
Deliver a relevant and consistent message across multiple interaction points. Create intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct to consumer.
Fashion
Deliver great experiences to fashion customers
Customise the digital customer experience for consumers and wholesale buyers with personalised merchandising strategies. Explore CRM solutions designed to help you stand out from the crowd and provide seamless omnichannel customer journeys.
High Tech
Simplify and accelerate transformation and innovation
Transform your business into a subscription, solution, or outcome-based business. Offer hardware, software, and services all bundled into one package with our CX solutions for high tech.
Industrial Machinery and Components
Prevail in the new normal for manufacturing
Help your customers address demand fluctuations, navigate supply chain disruptions, and deliver service continuity. Explore SAP Customer Experience management and our CRM software solutions today.
Insurance
Engage the unengaged insurance customer
Leverage a product- and policy centric structure to engage customers with a consistent and personalised omnichannel experience. Meet demands and expectations with SAP CX solutions for insurance.
Public Sector
Improve citizen experiences in the public sector
Respond efficiently and effectively to constituent needs within tight budgets and under close scrutiny. Explore best practices supported by our CX solutions for public sector organisations.
Retail
Create engaging experiences across every channel
Build stronger relationships with customers by delivering personalised experiences your customers can trust with our CX and CRM solutions for retail.
Telecommunications
Become a digital service provider and monetize services
Deliver a first class omnichannel customer experience. Deliver rich, seamless, and contextual experiences that will help your brand stay competitive.
Travel
Engage travelers better with CRM solutions
Create new business models, contactless guest touch points, and better traveler engagement for your travel firm with SAP Customer Experience solutions.
Utilities
Engage customers and be more than a utility…
Give your customers the advice and offers they need to become more energy efficient and go green. SAP solutions help utilities create new business models and optimise existing ones to deliver a personalised utilities customer experience.
Grow your business by delivering exceptional customer experience
The future of B2B customer experience
As decision making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?
The economic impact of SAP Cloud software
Evaluate the potential financial impact of two solution sets (Commerce Cloud & Customer Data Cloud) on your organisation. Dive deeper into key business benefits and cost savings today.
CRM and CX Resource Center
Innovate, integrate, and extend your customer experience solutions
Discover the power of a business platform that allows you to personalise, extend, and create every app you’ll ever need.
SAP Cloud Platform
SAP Customer Experience Management and SAP Cloud Platform provide a vital combination of power, trust, and speed. Deliver a seamlessly connected end-to-end experience with our CX solutions.
Support the end-to-end customer journey
Explore the other SAP Customer Experience solutions.
SAP Customer Experience solutions
See how Customer Experience solutions bring together customer data, machine learning technology, and microservices. Our CX and CRM solutions help to power real-time customer engagements across sales, service, marketing & commerce.