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Customer Experience (CX) and CRM Solutions

Grab market opportunities, drive engagement and loyalty, and scale quickly with CRM and customer experience solutions from SAP.

Make each customer experience matter

CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade CX solutions provide end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.  

Turn market opportunities into bottom-line realities

Exceptional customer experience begins with placing your audience at the centre of all you do. Unify customer data across your enterprise and utilise AI to build unique profiles that can help you truly understand your customers and their preferences. 

Win customer trust and loyalty with intelligent engagement

AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation. 

Scale, grow, and future-proof your enterprise with end-to-end business models

Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.   

Customer service, reimagined

The new, intelligent SAP Service Cloud powers the future of customer service.

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Ready to deliver great customer experiences?

Explore the three pillars of revenue-generating CX with Sameer Patel, chief marketing and solutions officer for SAP Customer Experience.

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Rev up your tech stack to achieve CX agility 

Gain insights on the business benefits of agile CX and learn why SAP is uniquely positioned to support your CX transformation.

Explore our knowledge centre

CX agility Webcast series

Join Aberdeen and SAP to learn how to win customer loyalty and drive growth. 

Deliver exceptional customer experiences

Integrate and analyse in-house and external data for in-depth customer insights.

What are experts saying?

CX Agility in Retail: Maximizing Customer Loyalty & Spend

This report highlights the role of agile CX programs in helping retailers keep up with changing consumer needs and adapting to changing business conditions. It provides a framework of five key building blocks retailers of all sizes can use.

CX Agility in CPG: Fuel Business Growth and Maximize CX Results

This report highlights the role of agile CX  in helping CPG companies keep up with changing consumer needs while adapting to changing business conditions. It also provides a framework of key building blocks CPG firms can use to establish an agile CX program.

CX Agility in Marketing: 5 Key Building Blocks To Maximizing Marketing Effectiveness

This report highlights how agility in managing CX activities influences marketing effectiveness. It also provides an overview of the five key building blocks leading CMOs use to boost ROMI, fuel revenue growth, and delight customers.

Questions? Get in touch!

² Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

³ Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

⁴ Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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