Customer Experience (CX) and CRM Solutions
Make each customer experience matter
CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade CX solutions provide end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.
Turn market opportunities into bottom-line realities
Win customer trust and loyalty with intelligent engagement
AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation.
Scale, grow, and future-proof your enterprise with end-to-end business models
Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.
Rev up your tech stack to achieve CX agility
Gain insights on the business benefits of agile CX and learn why SAP is uniquely positioned to support your CX transformation.Explore our knowledge centre
See how customers are succeeding with SAP Customer Experience solutions
Find out how Topcon improves the customer experience with streamlined processes and data visibility across its go-to-market channel.
Discover how Rheem improves customer service and saves time and costs by using a single source of truth for customer interactions.
Learn how Tessco smoothed its purchasing process on a modern e-commerce experience designed for customers.
See how Carrefour Belgium created a consistent and efficient shopping experience in the cloud to lead in food e-commerce.
What are experts saying?
CX Agility in Retail: Maximizing Customer Loyalty & Spend
This report highlights the role of agile CX programs in helping retailers keep up with changing consumer needs and adapting to changing business conditions. It provides a framework of five key building blocks retailers of all sizes can use.
CX Agility in CPG: Fuel Business Growth and Maximize CX Results
This report highlights the role of agile CX in helping CPG companies keep up with changing consumer needs while adapting to changing business conditions. It also provides a framework of key building blocks CPG firms can use to establish an agile CX program.
CX Agility in Marketing: 5 Key Building Blocks To Maximizing Marketing Effectiveness
This report highlights how agility in managing CX activities influences marketing effectiveness. It also provides an overview of the five key building blocks leading CMOs use to boost ROMI, fuel revenue growth, and delight customers.
Discover what analysts are saying about CX software from SAP
Gartner has recognised SAP as a Leader in the Magic Quadrant for Digital Commerce for the seventh time in a row.
Emarsys, now part of SAP, has been named a Leader for the third time for the SAP Emarsys Customer Engagement platform.
Learn why SAP maintains a Leader position in the Gartner Magic Quadrant for Sales Force Automation** for the third year in a row.