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Create a single, unified customer view

Reach out to every customer in the perfect moment. Get real-time insights to quickly develop custom omnichannel experiences. Treat customers as individuals.

Create trust through great customer experiences

Learn how technology enables you to create the kind of intelligent customer experience that keeps them coming back for more.

Experience deep, real-time customer insights

Test out digital transformation without completely diving in with a 30-day free trial of the SAP Marketing Cloud solution, including sample data. 

Choose your SAP software for marketing

SAP Marketing Cloud

Develop the dynamic, trusted customer profile, gain deep insights into performance, and optimise marketing in the moment while orchestrating the best-run, end-to-end customer experiences.

  • Cloud deployment
  • Consumer and customer profiling
  • Segments, campaigns, and customer journeys
  • Marketing planning, performance, and analytics 
  • Lead management and nurturing

SAP Customer Data Cloud from Gigya

Build valued, trusted digital relationships with your customers, while addressing data protection, consumer privacy compliance, and development resources. Deliver better marketing, sales, services, and products with integrated solutions for customer identity, customer consent, and customer profile.

  • Cloud deployment
  • Customer identity management
  • Enterprise preference and consent management
  • Customer profile management 

What are leading analysts saying about SAP?

Get the facts

55%
of marketers don’t have sufficient data and insights for effective personalisation

2018 Trends in Personalisation Survey Report

12%
of marketers are satisfied with their personalisation efforts

2018 Trends in Personalisation Survey Report

Get the latest news and trends from experts

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photo of a blogger, Berthold Wocher
Berthold Wocher
Marketing Product Management
SAP

SAP Marketing Cloud free trial

The free trial release of SAP Marketing Cloud is now available. We have prepared the trial system with plenty of data related to our model company, including our brand-new marketing apps.

photo of a blogger, Bernard Chung
Bernard Chung
Senior Director, Solution Marketing
SAP

A roadmap for choosing customer engagement tech

For the biggest impact, here are four key questions that you should ask yourself when selecting marketing tech for your company..

Dan Stevens
Freelance Writer

Game theory: An idea that’s changing marketing

Learn how SAP Hybris Customer Attribution software can measure the true impact of your marketing activities. Now it is possible to know which content influences and appeals to prospects.

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