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Go to market with SAP by your side

Accelerate your time to value and go to market for new channels, markets, and business models with branding, resources, and services from SAP PartnerEdge – Build.
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Logos and guidelines

Gain access to logos and partner branding assets that offer differentiation for your business.

Campaigns and tools

Access a variety of campaign tools that help get your message to market quickly with the maximum effect. 

Success stories and public relations

Gain tools to help find and tell compelling stories, and use press releases to generate awareness and drive demand. 

Training and education

Employ a variety of tools to sharpen your marketing skills and effectively connect marketing to pipeline generation and revenue.

Digital marketing

Unlock tools, resources, and a social media kit to build your crucial online presence.

Customer lifecycle management

Leverage the right types of content at the right time with information and resources for every step of the customer lifecycle. 

Note: The go-to-market offering is not available for SAP PartnerEdge open ecosystem members. When you’re ready, you can upgrade to the full benefits offered by SAP PartnerEdge – Build. Upgrade now!

Marketing and sales training

SAP provides partners a variety of valuable marketing and sales-related training to help you with the promotion and sales of go to market ready applications. Leverage the following training areas available from SAP PartnerEdge.
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SAP Digital Academy

Learn how to adapt to the modern buyers’ journey by reaching customers earlier in the buying lifecycle. 

SAP Academy for Sales

Leverage sales resources that align to most of the SAP solution portfolio, including information about pricing and sales methodology.

SAP Learning Hub

Gain on-demand access to a wide range of e-learning courses, content simulations, guides, course handbooks, and more.

Ready to take your applications to market?

SAP PartnerEdge – Build offers multiple ways for our partners to determine if your applications are ready to take to market.

Application (go-to-market) readiness check

Prior to using go-to-market services for your packaged platform applications through SAP PartnerEdge – Build, you need to pass the application readiness check. Review the Application Readiness Check Guide

SAP Certified

Get your solution certified once you have performed the application readiness check. The SAP Certified status allows ISVs offering software that integrates with SAP solutions to have your applications, integrations, or adapters tested by SAP experts. This allows you to:

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Utilise the SAP Certified logo in your marketing materials, Web site, and promotional activities for your SAP Certified solutions.

Direct your prospects to the online directory listing of certified solutions, so they can search and find your solution.

Showcase your products as SAP Certified to SAP customers and consulting partners at events, such as the SAPPHIRE NOW and SAP TechEd conferences.

When you’re ready, apply to certify your application with SAP.

Start small, prove success, and then grow your business

Embed SAP Cloud Platform into your cloud applications to deliver your solution as a self-contained cloud service to your customers. It’s priced clearly – you just pay 10% of the subscription revenues that you earn from your customers, as remuneration for the services from SAP Cloud Platform.


This offer is available to all partners in the SAP PartnerEdge – Build engagement model that have built packaged solutions that are deployable on SAP Cloud Platform, using the services contained in the innovation or multi-cloud starter pack for SAP Cloud Platform. See the SAP Partner Development Licensing guide for more details.


To learn about embedded PaaS royalties and Governor Limits, visit the SAP PartnerEdge site (accessible to partners only).

Key benefits

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  • SaaS delivery of your app at your commercial terms – no separate licensing of SAP Cloud Platform resources by customers
  • Enables you to focus on the creation of innovative solutions and rely on SAP to deliver the platform services to run them
  • Your entire SaaS solution is running in a highly secure SAP Data Center environment
  • True cloud experience: no need to size SAP Cloud Platform resource consumption or commit revenue upfront
  • Simple and transparent pricing, easy to account for in any business case and customer quote
  • Supports self-sufficient go-to-market and selling without need to align with the SAP Field
  • Simple to order under existing partnership contract
  • Allows you to start small, prove success, and then grow the business 

Bundle or package other SAP solutions

To increase your commercial choices and flexibility in bringing your applications to market, you can either bundle production licenses of the SAP solutions that are required to run your application with your application or package such licenses into your application. These licenses are offered at preferential rates (partners may refer our ISV price list) and can only be used for the operation of your application. 

Would you like to get started?

Select the program option that's right for you.
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SAP PartnerEdge – Build

Everything you need to plan, develop, and take your solutions to market for a program fee of €2,000* per year. A named SAP partner service advisor is available to speed up your business success.

SAP PartnerEdge Open Ecosystem – Build

In case you do not yet feel ready for the comprehensive partner offering, start exploring SAP technologies in the open ecosystem for free. This option covers the initial stages but does not offer personal support nor any go-to-market benefits. It’s simple and easy to upgrade to the full benefits of SAP PartnerEdge – Build at any time.

Each option gives you access to test, demo, and development licenses, both cloud as well as on premise. These licenses vary in price, with many available at no cost.


*Already a member of the SAP PartnerEdge program? Then your €2,000 base fee is waived. Visit the portal.

Stay informed and connected

Take advantage of the power of partnership with SAP to leverage the SAP ecosystem and grow your business.
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Informational webinars

Learn more about SAP PartnerEdge – Build, the related partner benefits, and the latest SAP technologies.

Join the conversation

Connect, engage, and collaborate with other partners in our community forum. 


See what’s trending on our SAP partner social media sites.

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