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Retail companies are balancing disruption and continuity

The year 2020 accelerated the need for online retail, new shopping experiences, and sustainable business. SAP Retail software solutions can help you drive efficiency and deliver relevant, personalised customer experiences anywhere, anytime.

Merchandising Intelligence

Leverage sales data and use insights to analyse merchandising performance to improve the profitability of merchandising decisions.


SAP Marketing Cloud

SAP Customer Activity Repository


Product Design and Development

Optimise private label development with visibility into work in progress with SAP solutions.



Master Data Management for Merchandising

Centralise master data management for merchandising to improve productivity with real-time insight.


SAP Master Data Governance

Merchandise and Assortment Planning

Achieve corporate goals by creating profitable merchandise, channel, and assortment plans.


SAP Merchandise Planning

SAP Assortment Planning




Pricing and Promotions

Optimise omnichannel pricing and promotions throughout the product lifecycle across every channel.


SAP Promotion Management

Commerce Management and Personalisation

Drive your business strategy and win with an industry-leading omnichannel commerce platform.


SAP Commerce Cloud

Retail Store Management

Attract customers by blending online and physical experiences with new technologies.


SAP Omnichannel Point-of-Sale by GK

SAP S/4HANA Retail for merchandise management

Omnichannel Sales Order Management

Buy anywhere and fulfil anywhere by optimising omnichannel sales order management.


SAP Commerce Cloud

SAP Customer Activity Repository

Customer Service

Deliver an omnichannel customer service experience to exceed customers’ expectations.


SAP Service Cloud


Customer Experience Management

Manage your customers' experience across the entire engagement cycle.


SAP Qualtrics Digital CX


Source and Contract

Reduce risk and cost by increasing efficiencies with integrated sourcing and contract management.


SAP Ariba Strategic Sourcing

SAP Ariba Contracts

Supplier and Risk Management

Reduce costs and increase savings opportunities and sourcing efficiency.


SAP Ariba Discovery


Merchandise Buying

Get the right products for the best price with effective procurement processes and controls.


SAP Purchase Order Execution for SAP S/4HANA


Indirect Buying

Improve operational efficiency and source determination for indirect buying of goods and services.


SAP Ariba Sourcing


Invoice and Pay

Integrate invoice processing and accounts payables for fast and reliable invoice management.


SAP Ariba Invoice Management


Warehouse Management

Improve warehouse management with optimised planning and automated processes.


SAP Extended Warehouse Management

SAP S/4HANA Retail for merchandising management

Transportation Management

Reduce costs and improve service with streamlined transportation management processes.


SAP Transportation Management


Track and Trace and Logistics Network

Maximise supply chain logistics and ensure regulatory compliance with a digital operations network.


SAP Logistics Business Network


Forecasting, Allocation, and Replenishment

Meet shopper demand and optimise costs with data-driven allocation and replenishment plans.


SAP Allocation Management, add-on for SAP Customer Activity Repository

SAP Forecasting and Replenishment

Omnichannel Inventory and Order Response

Manage your inventory across distributed locations to fulfil demand from anywhere.


SAP Customer Activity Repository


Yard Logistics

Boost customer satisfaction and lower operations costs by significantly improving yard productivity.


SAP Yard Logistics


Single Customer View

Gain insight from a single view of your customers and deliver personalised experiences across the entire customer journey.


SAP Customer Data Cloud

SAP Marketing Cloud

Consent-Based Marketing

Deliver the experiences that customers expect by recognising them during engagements and ensuring consent-based marketing practices.


SAP Customer Data Cloud

SAP Marketing Cloud


Marketing Execution

Gain visibility and control of the entire closed-loop marketing process. Make data-driven decisions to increase the marketing ROI.


SAP Marketing Cloud

See how retail companies are succeeding with SAP

Unlock new business value

Transform retail merchandise management

Connect your workforce, suppliers, consumers, and the IoT in real time. Capture every opportunity and leverage digital transformation for increased business value.

Embrace the Intelligent Enterprise

Address the challenges and opportunities in the new world of Retail - unlock your Intelligent Retail Enterprise.

The Economist Intelligence Unit -The Influential Shopper Executive Summary

Dive into research examining consumer spending trends by generational cohort since the start of the Covid-19 pandemic. Identify opportunities to expand market share online and rebuild business strategies. 

SAP Road Map for Retail

Explore our current and planned innovations for retailers. Immerse your business in consumer lives through creating trusted experiences that can be delivered profitably and at scale.

Current release highlights

  • Consistent pricing and offers seamlessly delivered across touch points as a global cloud service
  • Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange 
  • RFID-enabled stock transfer for store managers
  • Machine learning supported assortment and option planning and product master data enrichment

Upcoming innovations

  • Headless commerce cloud with microservices extension factory
  • Promotion driven store allocation and automated store replenishment with cost optimal ordering
  • Improved demand forecast and assortment planning with real-world data
  • Logistics business networks for partner collaboration, scheduling, and visibility

Future plans

  • Leverage automation, embedded intelligence, and cloud scalability across all retail processes
  • Optimise order fulfilment with seamless organisation
  • Integrate retail planning applications in the cloud
  • Embed experience feedback into brand, product, customer experience, and workforce management 

Industry innovation solutions tailored to your needs

Explore innovative software for the Retail industry and master today‘s challenges, foster resilience and drive customer experience excellence.

SAP Transportation Management

Optimise logistics and improve services by increasing visibility and control with transportation management software for your retail business.

SAP Integrated Business Planning

Meet future demand profitably with SAP Integrated Business Planning for Supply Chain (SAP IBP). Powered by SAP HANA in-memory technology, this cloud-based solution combines sales and operations planning (S&OP), forecasting and demand, response and supply, demand-driven replenishment, and inventory planning. 

SAP S/4HANA for retail merchandise management

Develop fully aligned product portfolio that allows you to manage lifecycles, control production costs, and deploy resources effectively from across your organisation and beyond.

SAP Customer Activity Repository

Harness a unified data repository to collect multichannel customer and point-of-sale data in real time and prepare it for use by other applications. Improve demand forecasting and promotion and assortment effectiveness.

SAP Forecasting & Replenishment

Optimise the internal logistics of retail companies by improving the replenishment processes.

SAP Extended Warehouse Management

Take control of your warehouse operations to keep up with changing demand while lowering costs with warehouse management software for your retail business.

SAP Marketing Cloud

Use real-time business intelligence to enable fast analysis and confident decision-making across the organisation, while delighting customers and optimising marketing performance.

SAP Customer Data Cloud

Deliver seamless experiences, build trust, and activate insights for omnichannel
engagement in B2C and B2B relationships.

SAP Commerce Cloud

Build what you need swiftly, simplify buying processes, and turn e-commerce customers into brand advocates.

SAP Sales Cloud

Empower your sales organisation to engage with customers, build relationships, and win business with SAP sales solutions.

SAP Customer Order Sourcing

Enhance your distributed order management processes with accurate product availability and intelligent order sourcing. 

SAP Dynamic Pricing by GK

Streamline pricing for more intelligent, efficient, and successful pricing strategies and outcomes across sales channels.

SAP Loss Prevention by Fujitsu

Find anomalies in point-of-sale transactions and detect trends with intuitive analysis and exception-based reporting tools to monitor and handle process issues and fraud.

SAP Store Management applications by GK

Consolidate management and monitoring of all peripheral store devices simultaneously and deliver personalised, consistent experiences across channels.

SAP Omnichannel Promotion Pricing

Provide consistent promotional pricing across all your sales and engagement channels.

SAP Mobile Consumer Assistant by GK

Get a direct digital connection to consumers for real-time, personalised, and interactive communications and experiences.

SAP Omnichannel Point-of-Sale by GK

Drive great in-store customer experiences and build customer loyalty, while reducing your total cost of ownership. 

Transform your business with SAP Services and Support

Evolve your business with services and support from SAP – your trusted adviser for digital transformation strategy and execution.

Simplify and accelerate your digital transformation

Support critical business processes on your path to innovation and digital transformation with holistic, end-to-end services that reflect over 40 years of knowledge, experience, and innovation.

Transform your business with unparalleled service support

Close the gap between your digital transformation strategy and execution with innovation discovery, digital strategy, and business transformation services from a trusted adviser that knows SAP software best.

What are analysts saying?

Uncover keys to success from retail experts

Learn how you can overcome some of your greatest challenges today and in the future by becoming an interconnected company. Share relevant data across functions and prioritise your customer and employee experiences.

SAP Named a Leader for Retail Commerce Platform Software

SAP’s retail commerce platform on SAP Commerce Cloud offers capabilities including personalization and merchandizing, order management for commerce, data integration, target promotions and pricing, which all serve to meet this demand while helping ensure quality customer experiences. 

What are the experts saying?

Previous Next

2021 CX retail trends: How to defy the decline of brick-and-mortar

The tempo of changing customer demands has only increased with COVID-19. Shifts to e-commerce have created a demand for the technology needed to create great customer experience. Explore key insights for 2021 today. 

SAP Named a Leader in IDC MarketScape for Worldwide Retail Merchandise Operations Solutions

SAP S/4HANA Retail for merchandise management is an end-to-end solution supporting retail processes across the entire retail value chain. Explore today why SAP were named a market leader. 

SAP Study Unveils Expected Shopping Habits as Recovery Rolls Out

Baby Boomers and Gen Xers are more likely to abandon some of their new online shopping behaviors and return to bricks and mortar than their younger counterparts are. 

Get the facts

80 %

of the retailers in the Forbes Global 2000 are SAP customers.


91 %

year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

Aberdeen Group

Communities and Events

Experience the future of retail

Learn about NRF 2020 and catch up on everything SAP contributed to this year's NRF, including customer presentations, showcases, updates on conscious consumerism, and more.

Blank Canvas: Fashion Forward

Gradually, the fashion industry is making positive environmental changes due to pressure from passionate consumers pushing for change. In an entertaining show, take an in-depth look at how the fashion business is changing for the better. 

Join the SAP for Retail Community

Visit our vibrant community for learning, sharing, and collaborating on all things retail, and find out how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.

Manage your retail business enterprise-wide

Explore our solutions for all business processes across all industries. Don't hesitate in building your connected retail business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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