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Reach more customers and deliver individualized experiences your customers can trust by becoming an intelligent enterprise with retail solutions from SAP.

Meet customer needs in challenging times

There are no two ways about it: retailers need to adapt to ensure ongoing customer demand in these trying times. SAP's integrated cloud solutions designed for retailers will help you maintain business continuity.

Walgreens Customer Success Story

Discover how Walgreens Boots Alliance (WBA) has been transformed with SAP Solutions and Microsoft Azure on a digital transformation journey generating improved performance, agility, and centralized data insights that provide better customer service.

An Entirely Different SAPPHIRE NOW

Through executive keynotes, customer stories, demos, roundtables, and much more, SAPPHIRE NOW Reimagined is equal parts inspiration, insight, and how-to learning… all through a digital experience.

Featured Retail Products

By 2020, your customers will manage 85% of their relationships online.  SAP provides an integrated suite of applications, intelligent technologies, and a digital platform for retailers to pursue innovative business models and deliver relevant personalised customer experiences anywhere, anytime.

See how retail companies are succeeding with SAP

SAP Road Map for Retail

Explore how our current, upcoming, and planned innovations help retailers become immersed in consumer lives through trusted experiences, delivered profitably and at scale.

Current release highlights

  • Consistent pricing and offers seamlessly delivered across touch points as a global cloud service
  • Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange 
  • RFID-enabled stock transfer for store managers
  • Machine learning-supported assortment and option planning and product master data enrichment

Upcoming innovations

  • Headless commerce cloud with microservices extension factory
  • Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
  • Improved demand forecast and assortment planning with real-world data
  • Logistics business networks for partner collaboration, scheduling, and visibility

Future plans

  • Leverage automation, embedded intelligence, and cloud scalability across all retail processes
  • Optimise order fulfilment with networked-distributed order orchestration
  • Integrate retail planning applications in the cloud
  • Embed experience feedback into brand, product, customer experience, and workforce management 

Why choose SAP?

80 %

of the retailers in the Forbes Global 2000 are SAP customers.


91 %

year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

Aberdeen Group

Unlock new business value with digital technology

Transform retail merchandise management

Connect your workforce, suppliers, consumers, and the IoT in real time to capture every opportunity and leverage digital transformation for increased business value.

Drive personalised experiences

Uncover unspoken consumer needs and increased efficiencies across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise. 

Optimise experiences with intelligent technologies

Embrace emerging technologies to gain consumer insights, build trust, and provide the seamless shopping experiences consumers are looking for.

Find retail software tailored to your needs

SAP cloud retail solutions allow you to gain real-time consumer and point of sale insights. This enables you to reach shoppers across channels and increase visibility, to optimise everything from merchandising, to the supply chain. S/4HANA and SAP’s customer activity repository software allow you to adopt industry best practices, improve demand forecasting, and achieve operational excellence so retailers can give customers the best personalised experiences they crave. 


Learn how you can adopt industry best practices for your retail organisation by using a proven technology framework. Achieve operational excellence in core financial and operational management practices and across your organisation as a whole.

SAP Customer Activity Repository

Improve demand forecasting and maximise promotion and assortment effectiveness with the SAP Customer Activity Repository application. This unified data repository collects multichannel customer and point-of-sale data in real time, prepares it for analysis, and makes it ready for consumption by other applications.

Jump-start your transition to an intelligent enterprise

Accelerate implementation time, reduce risks, and get ready for your digital journey with SAP Model Company.

SAP Model Company service

Become a digital leader with fast services that deliver end-to-end business processes and project accelerators for your retail business.

Discover what industry experts are saying about the future of retail

SAP is one of the powerhouses driving next-gen retail

Give your customers the e-commerce experience they crave – before they visit your brick-and-mortar location to see products in person. Find out how you can make your shop a multifaceted tool that can create tailored experiences and help build brand loyalty.

Embrace the future of retail with innovation

Become a best-run midsize retail company

In this IDC InfoBrief sponsored by SAP, discover how midsize retailers are becoming more agile through digital transformation to satisfy rapidly evolving customer demands. 

Get fresh perspectives from retail experts

Marcia Savage

Summer retail trends: Consumer behaviour reflects new reality

Discover how summer trends for 2020 are reflecting the ongoing dramatic changes in consumer shopping behaviour as people’s everyday lives are affected by Covid-19.

Kurt Ramcharan
Marketing and Communication Director
Beyond Technologies

Converting Retail Big Data Into Predictive Insights

Learn how Big data analysis can help you as a retailer move forward more confidently with predictive insights delivered quickly and efficiently

Joerg Koesters
Head of Retail Marketing and Communication

Midsize Retailers Expand Their Communities In Response To Crisis

See how midsize retailers are pivoting their business models to stay alive during the crisis.

Communities and Events

Experience the future of retail

Learn about NRF 2020 and catch up on everything SAP contributed to this year's NRF, including customer presentations, showcases, updates on conscious consumerism, and more.

See retail highlights from SAPPHIRE NOW

Learn about retail announcements, sessions, and conversations from SAPPHIRE NOW, and find out how the Intelligent Enterprise has the potential to further change the retail industry.

Join the SAP for Retail Community

Visit our vibrant community for learning, sharing, and collaborating on all things retail, and find out how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.

Manage your retail business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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