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Fashion

Understand trends, deliver products efficiently and create individualised experiences for your customers by becoming an intelligent enterprise with Fashion solutions from SAP.

Experience Intelligent Commerce

Request a demo today for SAP’s powerful Upscale Commerce solution with built-in AI and a mobile-first experience.

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In a crisis, people come first

Fashion companies are looking for help and tools to adapt and be resilient. SAP can help your employees and customers get resources to respond quickly and work toward recovery.

Access tools and resources
PVH: Fashion Customer Success Story

Discover how PVH unified complex business processes, giving them the flexibility to supercharge their growth.

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Exceed expectations & deliver fashion trends your customers want.

Discover technologies that enable you to delight customers and make data-driven decisions. Whatever your business needs to compete in a crowded marketplace, industry-built solutions from SAP will help accelerate your digital strategy for the next generation of shoppers.

See how customers are succeeding with SAP

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Logo for ZALORA, a SAP customer
Logo for Missguided, an SAP customer

Why choose SAP?

18

of the top 20 global apparel and footwear retailers run SAP solutions.

Deloitte

100 %

of the most admired apparel retailers in the world run SAP solutions.

Fortune

100 %

of the Internet and catalogue retailers in the Forbes Global 2000 are SAP customers.

Forbes

Protect and grow your brand in fashion and vertical business

Protect and grow your brand in fashion and vertical business

As the world of business adapts to the so-called ‘new normal,’ fashion is one of the industries most impacted by the pandemic. Both declining demand and severe supply chain disruptions have led to increased pressure on fashion executives to accelerate digitalization, find new revenue streams, and pursue new business models. Discover how fashion companies are becoming intelligent enterprises to deliver innovative and individualised services to customers in order to compete in a digital marketplace.

Find fashion software tailored to your needs

Automate processes to achieve your goals with fewer resources and expenses – so you can focus on delivering a superior customer experience.

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SAP S/4HANA for fashion and vertical business

SAP S/4HANA for fashion and vertical business

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SAP S/4HANA for fashion and vertical business

Manage your business processes across one system landscape using the power of in-memory computing to analyse large data volumes for a fast and accurate overview of products. This results in greater efficiency, quicker time to market, and better inventory control.

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SAP Commerce Cloud

SAP Commerce Cloud

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SAP Commerce Cloud

Engage and understand your customers in every part of the commerce experience, from content creation to merchandising to fulfilment. Showcase your products and services and create a personalised, relevant experience that keeps your customers coming back for more.

Transform your business faster with help from SAP

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.

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Realise your business goals by simplifying and accelerating your digital transformation

In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where services and support offerings from SAP can help. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.

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Transform your business with unparalleled service support enterprise-wide

Services and support from SAP connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.

Get fresh perspectives from fashion experts

Emily Morrow
Content Marketing Specialist

Green is the new pink: Trends in sustainable fashion

Fashion is a 2 trillion dollar industry that currently carries 10% of the global carbon footprint. With the conscious consumer now paying close attention to their clothes production & impact, find out what sustainability in fashion looks like today.

Swati Singh
SAP | Customer Experience | Product Marketing

Fashion retail CX: Closing the experience gap in fashion

Customers expect businesses to know exactly what they want and to deliver them personalized experiences tailored to them. Discover how by collecting customer experience data, retailers can gain valuable insight into their customers’ preferences and patterns, and improve overall customer experience at every stage of the shopping journey.

Matt Laukaitis
Senior Vice President and General Manager of North America Consumer Industries at SAP.

How To Successfully Enable “Work From Home” In Retail And Consumer Businesses

Brands everywhere are having to make difficult decisions on how they will support compliance with local regulations and closures, continue to serve the business, and strategize on how to emerge stronger after this is over. Find out more on how successfully enable working from home for your fashion business.

Communities and Events

Fashion Collection

Keep up with the most important trend of all – your customers’ ever-changing lives and preferences. Connect your business in ways you never thought possible for real-time, total visibility that has measurable impact. 

SAP Fashion Council

Find out how you can secure the loyalty of tomorrow’s fashion customers by becoming part of a strategic forum held twice a year for fashion innovators to share experiences and best practices and build a network with experts.

Manage your fashion business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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