Skip to Content
Contact Us
Chat Now Chat Offline
Get live help and chat with an SAP representative.
Contact Us
E-mail us with comments, questions or feedback.

Consumer Products

Deliver outcomes tailored to individual consumers, based on a deep understanding of their wants and needs.

In a crisis, people come first

Consumer products companies need tools to adapt and be resilient. Learn how SAP can help your employees and customers get resources to respond quickly and work toward recovery.

Sephora Customer Success Story

Sephora: Giving HR a Digital Makeover to Deliver an Attractive Employee Experience. Explore how one of the world’s leading beauty retailers gained real-time insights into their workforce, allowing them to make smarter, data-driven people decisions. 

The Body Shop is undergoing a global Digital Reinvention

Join our webinar on November 11th with The Body Shop to explore Headless commerce & its ability to unlock digital agility and enable scalability, performance, and speed. 

Personalisation is achieved where the brand and consumer story intersect

SAP enables consumer products companies to provide personal, relevant, and simple shopping experiences – where commerce is seamless; technology is invisible; and privacy, security, and trust are assumed and assured.

See how customers are succeeding with SAP

SAP Road Map for Consumer Products

Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.

Current release highlights

  • Improved support for decision-making
  • Consumer sentiment analysis
  • Better collaboration across international teams

Upcoming innovations

  • Faster time to market
  • Increased transparency across shop floor activities
  • Full tax compliance 
  • Reduced in-store merchandising costs

Future plans

  • Reduce costs to serve
  • Improve consumer experiences
  • Embed experience feedback into brand, product, customer experience, and workforce management

Why choose SAP?

>10 %

increase in customer satisfaction.

SAP S/4HANA white paper

>25 %

reduction in inventory levels.

SAP S/4HANA white paper

>10 %

increase in on-time delivery.

SAP S/4HANA white paper

Solve your specific consumer products needs

Optimise experiences with intelligent technologies

Use intelligent technologies to process data and leverage that data to be responsive to the demands of customers and environmental health and safety concerns.

The future of customer experience

How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?

Create a winning strategy for Industry 4.0

Explore SAP’s strategy for Industry 4.0 and how you can leverage Industry 4.0 to turn challenges into opportunities, connect with customers, and integrate partners.

Find consumer products software tailored to your needs

Ensure your products are on top of consumers’ minds by anticipating and meeting demand to better serve their needs and earn their trust.


Learn how you can adopt industry best practices with a proven technology framework for your consumer products enterprise. Achieve operational excellence in core financial and engagement management practices and across your business as a whole.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software. 

Jump-start your transition to an intelligent enterprise

Accelerate implementation time, reduce risks, and get ready for your digital journey with SAP Model Company.

What are leading analysts saying about SAP?

How Consumer Products Companies Can Accelerate the Post-Crisis Recovery of the Supply Chain

See how consumer brands across every category can persevere through the current disruption using real-time data.

How Ferrara Slashed Development Costs by 70% to Stay ‘Ferrara Fast

Discover how Ferrara was able to increase the speed at which it integrates data from any new candy in days rather than years using SAP solutions.

Utilise new data to outshine the competition

Explore IoT adoption trends in consumer products

Gain insights into IoT adoption trends in the consumer products industry from a global survey that identifies industry challenges and the areas of highest IoT applicability.

Become a best-run midsize consumer products company

Learn how growing consumer products companies are addressing key challenges, such as enabling new business models and delivering personalised customer experiences, in this IDC InfoBrief sponsored by SAP.

Get the latest news and trends from experts

Susan Galer

Resilient supply chains through the pandemic

 As supply chains worldwide buckle under extreme pressure from the pandemic, explore how strategic thinkers and doers are already rebuilding models of excellence

Dan Wellers, Emily Acton, Fawn Fitter
SAP Insights Experts

Coming to Our Senses: The Future of Sensors

Learn how digital sensors are already allowing us to understand the world we know more easily and precisely but also how they are enabling us to measure things that were never measurable before.

David Jonker and Christopher Koch
Analsysts at SAP Insights research centre

When AI Does the Shopping, Every Price Is Negotiable

Discover how The future store shelf is inside the machine. To sell products, companies will need AI to enable customers to reach them.

Communities and Events

SAP for Consumer Products on LinkedIn

Stay up to date on the latest trends, innovations, and solutions by joining other consumer products stakeholders to learn and share insights through blogs, discussions, and networking. Find out how SAP can help your consumer products business embrace the digital transformation.

Manage your consumer products business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

Back to top