SAP NOW AI Tour UKI
Thursday 22 October 2026 | The NEC, Birmingham
Join SAP leaders, industry experts, and peers at the world tour of our flagship event series for the showcase of SAP’s bold new AI vision and a reimagined Joule experience.
This event is designed around what matters most to you. As AI continues to transform the way businesses operate, we'll focus on the challenges, opportunities, and decisions that matter right now. Expect thought-provoking sessions, meaningful conversations with peers and experts, and a carefully curated experience that delivers practical insights you can take back to your organisation.
77 days : 15 hours : 31 minutes : 29 seconds
It’s the Beginning of Better
Learn about Joule’s specialised AI agents and role-based assistants.
Experience live demos and see how real customers get results with Joule.
Connect with experts, partners, and peers to talk AI strategy and gain insights.
Agenda at a glance
| Time (GMT) | Description |
|---|---|
| 08:00–09.30 | Registration & Show Floor Open |
| 09:30–09:35 | Welcome & Introduction Join Leila Romane - Managing Director, SAP UKI |
| 09:35–11:00 | It’s the Beginning of Better Join SAP leaders and industry experts as they share SAP’s strategic vision and explore how AI, data, and applications are transforming business operations and driving innovation. - Discover how SAP provides the foundation for organisations to unlock the full potential of AI and evolve into intelligent, autonomous enterprises. - Learn how Joule and SAP’s AI agents and role-based assistants are helping businesses gain deeper insights, make smarter decisions, and accelerate growth. - Hear directly from industry-leading customers as they share real-world AI transformation stories, key lessons learned, and measurable business outcomes. |
| 11:00–11:30 | Coffee Break |
| 11:30–16:30 | Tailor your event experience by exploring a diverse range of breakout content designed to provide deeper insights, practical guidance, and valuable peer connections. Whether you're looking to hear customer success stories, engage directly with SAP experts, experience live demonstrations, or network with industry peers, there are multiple opportunities to learn, collaborate, and discover new ideas throughout the day. - Breakout Sessions |
| 16:30–17:15 | Closing Keynote |
| 17:15–18:45 | Networking Drinks Reception A final opportunity to connect and mingle with fellow attendees, SAP experts and partners. Whether you’re looking to spark new conversations, reconnect with colleagues or delve deeper into insights with SAP specialists. The evening is designed to encourage meaningful connections whilst enjoying good food, drinks, and some light entertainment. |
Content
Explore content to learn how SAP and our partners help enterprises move faster, smarter, and more securely.
AI Services & Modules
SAP's unified AI infrastructure provides the foundation for agents and intelligent automation.
Autonomous Customer Experience
From demand to resolution, CX apps connected to your SAP ERP keep processes humming while Joule and AI agents orchestrate insights and autonomous actions - so your team can reimagine what’s next.
Autonomous Finance and Spend
Helps organisations optimise direct and indirect spend with SAP Ariba, Fieldglass, and Concur - streamlining procurement, workforce, and travel while boosting efficiency and growth.
Autonomous Human Capital Management
SAP SuccessFactors HCM combines truly global HR capabilities with powerful AI and agents so your people and your business can perform at their best - no matter what lies ahead.
Autonomous Supply Chain Management
Improve your supply chain with AI-driven insights. Orchestrate your supply chain as a single, connected system using AI and data to sense, analyse, and act in real time.
Build & Integrate
SAP's platform is engineered to integrate, automate, extend, and build AI-supported business applications and processes across your enterprise.
Business Transformation
Business transformation is a comprehensive, fundamental rethinking of your operations. Learn how your organisation can stay at the forefront of change in a constantly evolving business world.
Cloud ERP
SAP Cloud ERP is an out-of-the-box enterprise management solution designed to deliver real-time insights, embedded AI, and scalable performance across finance, supply chain, procurement, and more.
Data & Analytics
SAP Business Data Cloud helps you maximise the value of your most comprehensive and mission-critical data across all your data and AI projects.
Industries
Our industry solutions help companies worldwide solve complex business challenges and drive digital transformation, bringing together cloud ERP applications, AI, and data to help transform your business.
Joule
Joule is SAP’s AI solution that turns intent into intelligent, end-to-end execution across the enterprise. See how it brings people and AI together to deliver speed, clarity, and trusted outcomes.
Services and Support
Whether you’re aiming to be more productive, working to be more effective, or pushing to improve innovation in a constantly evolving market, we offer multiple ways to help ensure your SAP solutions deliver the value you need.
Featured sponsors
Meet the trusted partners sponsoring SAP Now AI Tour UKI and learn about partner solutions that can help you get the most from your SAP investment.
The National Exhibition Centre (NEC) Birmingham
The NEC is the UK’s largest venue with excellent nationwide connectivity.
By car, follow major routes (M42, M40, M6) to B40 1NT for the NEC site, then ignore your sat nav on arrival and follow event signage to the SAP NOW AI Tour UKI car park.
By rail, it’s a five‑minute walk from Birmingham International, with frequent direct trains and easy connections via Birmingham New Street (about 15 minutes).
By air, Birmingham Airport is next door—take the free air‑rail link from Terminal 1 to Birmingham International (every two minutes; 90‑second journey), then walk straight through to the NEC