SAP Connect Day for Customer Experience

AI is raising customer expectations faster than most organisations can keep up. While the potential is clear, many teams are still stuck in pilot mode. Disconnected systems, limited business context, and lack of governance make it hard to turn AI into real impact.

CX leaders need a new approach. One that connects data, teams, and processes so AI can move from insight to action across the business.

Experience how SAP is helping organisations rethink customer experience for the AI era. By bringing together marketing, commerce, sales, and service, SAP enables a more connected and responsive way to engage customers. One where every interaction is informed by real-time business context and supported by AI that helps teams act faster and more effectively.

At this event, you’ll discover how to:

• Turn insight into real-time action so every customer interaction is informed, relevant, and responsive in the moment
• Run connected customer journeys end to end by bringing marketing, sales, commerce, and service together into one coordinated experience
• Enable your teams to focus on what matters most by reducing manual effort and using AI to support faster decisions and execution

Join us at The British Library on 14th July 2026 to explore SAP’s vision for the Autonomous Enterprise, where people set the direction and AI helps execute with speed, insight, and control.