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SAP Leonardo
Plastics Challenge

Since being used commercially, an estimated 8.3 billion tonnes of virgin plastic have been produced with only a small proportion being recycled (9%) or incinerated (12%), resulting in 6.3 billion tonnes being accumulated in landfill and the environment. At current rates of production, the total amount of plastic will double over the next three decades – and this is unsustainable. The assets below provide findings from a collaborative innovation project commissioned by SAP Leonardo, with the aim to provide fresh solutions to meet the global challenge of plastic pollution through a user-centred design thinking approach and the application of new technologies. It focused on how people interact with plastic, from purchase through to use and disposal, as existing research identified that citizen consumers are increasingly confused about what can be recycled.
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'The Plastics Cloud' Presented at the London Design Festival

'The Plastics Cloud' session at London Design Festival with SAP and the Design Thinkers Academy as a part of the SAP Plastics Challenge initiative.'

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