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Since being used commercially, an estimated 8.3 billion tonnes of virgin plastic have been produced with only a small proportion being recycled (9%) or incinerated (12%), resulting in 6.3 billion tonnes being accumulated in landfill and the environment. At current rates of production, the total amount of plastic will double over the next three decades – and this is unsustainable. The assets below provide findings from a collaborative innovation project commissioned by SAP Leonardo, with the aim to provide fresh solutions to meet the global challenge of plastic pollution through a user-centred design thinking approach and the application of new technologies. It focused on how people interact with plastic, from purchase through to use and disposal, as existing research identified that citizen consumers are increasingly confused about what can be recycled.
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Ethnographic Research Report with citizen consumers

Ethnographic Research Report with citizen consumers

This report provides the research findings from a collaborative innovation project on the topic of plastic waste reduction, The initiative involved leading global firms working with citizen-consumers. Twenty-four UK citizens participated in the research study.

Designing Single-Use Plastics Out of the Supply-Chain Sprint Report

Designing Single-Use Plastics Out of the Supply-Chain Sprint Report

The aim of this collaborative innovation project was to provide fresh solutions to meet the global challenge of plastic pollution through a user-centred design thinking approach and the application of new technologies. This report summarises the project.

SAP Leonardo Plastics Challenge Short Documentary

SAP Leonardo Plastics Challenge Short Documentary

Watch this 10-minute documentary style film, which tells the project story from the citizen research through the Design Sprint to first prototypes.

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