Key business outcomes and benefits
- Unified sales, marketing, e-mail, social media, Web site, and ticket data
- Derived real-time insights to improve marketing and the fan experience
- Enabled real-time fan feedback tracking and campaign optimisation
- Targeted up-selling and cross-selling opportunities while increasing opt-in rates and filling more seats
Featured solutions and services
- SAP Business Technology Platform provides a unified, business-centric platform that connects processes, data, and experiences to support business innovation and success.
- SAP Data Warehouse Cloud integrates SAP Sales Cloud and SAP Marketing Cloud solutions with third-party ticketing systems.
- SAP Integration Suite pulls in social media and Web site data.
- SAP Analytics Cloud supports self-service data modelling and visualisation.