Empowering customers to print high-quality imagery
“Kodak” has long been a household name. Today, Kodak remains a company of innovation, focusing on commercial printing and advanced materials and chemicals. Companies everywhere depend on commercial printing from Kodak to meet their unique business needs.
For instance, Kodak’s innovative, process-free printing plates eliminate the need for plate processors, effectively cutting out an entire step from conventional printing methods and providing businesses with greater efficiency and potential savings.
Despite a dedication to simplicity, Kodak’s CEO Jim Continenza could admit that the company’s e-commerce experience was not as intuitive or easy to use as the printing products Kodak sells. Customers wanted a better way to buy reoccurring consumables, such as ink and toner.
“I would constantly hear, ‘Great technology . . . unbelievable quality . . . love your product, love your service, love your innovation. But you’re hard to do business with,’” Continenza says.
Just as Kodak greatly reduced the barrier to entry for businesses doing their own commercial printing, the company needed to reduce e-commerce complexity for customers buying Kodak products.