SAP Experience Centres
An all-access pass to best-in-class innovation spaces
SAP Experience Centres provide innovation spaces to collaborate in a community leveraging the SAP solution portfolio in various locations worldwide.
SAP Experience Centers are global innovation hubs where customers and partners can explore how SAP unites applications, data, and AI to solve business challenges. Interact directly with SAP solutions through immersive experiences and hear inspirational digital transformation stories through the lens of real-world business scenarios.
Discover how SAP solutions shape the future of global business enterprises
Immerse yourself in innovation at SAP Experience Centers around the world to see SAP’s cutting-edge technologies brought to life.
SAP Experience Center Walldorf—S.Mart
S.Mart is a fully operational innovation hub, seamlessly blending automation, sustainability, and cutting-edge technology. S.Mart sets new standards for frictionless, 24/7 retail experiences powered entirely by SAP and its ecosystem.
SAP Experience Center Walldorf—S.Factory
S.Factory showcases SAP solutions for design-to-operate processes with SAP Business AI and intelligent data insights for industries looking to embrace the next era of manufacturing, supply chain, and operational excellence.
SAP Experience Center Munich—S.Mile
With a focus on urban logistics, last-mile delivery, and sustainable supply chains, S.Mile offers insights into autonomous delivery vehicles and advanced warehouse systems to optimise logistics.
SAP Experience Center New York—S.Fashion
Experience a bold, tech-forward shopping experience at S.Fashion. Explore how innovations such as AR-powered fitting rooms, AI shopping assistants, and sustainable merchandising redefine how retailers connect with customers.
SAP Experience Center Newtown Square—S.Factory
Explore innovative SAP solutions designed to optimise supply chains across industries. With AI-enhanced technologies and real-time analytics, S.Factory showcases the future of risk-resilient, sustainable operations.
SAP Experience Center Paris— S.Connect
S.Connect is a hub of business networking and collaboration where SAP’s comprehensive cross-industry solutions come to life. See how SAP helps optimise operations and strengthen business networks in a global marketplace.
We scale experiences in key cities around the world
Find an SAP Experience Centre closest to you to make your unique innovations tangible
Bangalore, India
Barcelona, Spain
Berlin, Germany
Copenhagen, Denmark
Johannesburg, South Africa
London, UK
Monterrey, Mexico
Munich, Germany
New York, US
Newtown Square, Pennsylvania, US
Palo Alto, California, US
Paris, France
São Leopoldo, Brazil
São Paulo, Brazil
SAP Headquarters, Walldorf, Germany
Shanghai, China
Singapore
's-Hertogenbosch, The Netherlands
SAP Experience Centre London, UK
Through personalised experiences and compelling stories, visitors explore SAP's innovations directly, connecting them to real-world business challenges. By interacting with SAP's solutions in action, visitors gain clarity, confidence, and inspiration to accelerate their digital transformation with SAP.
Our Showcases
Through story-telling and personalisation, together with our partners, we show customers how to turn possibilities into opportunities with SAP.
Every visit to an SAP Experience Centre is tailored to each customer’s unique business challenges, matching challenge with relevant soltuion, such as:
Meet the UK Experience Centre Team
Take a look round
At SAP Experience Centre London, we offer an exhibition space with immersive demonstrations and showcases across the SAP portfolio.
Showcase Area
Our showcase space where visitors can witness the state-of-the-art with SAP solutions, take part in discussions and explore innovative use cases.
Immersive Experience Room
Our specialised room equipped with 360° projectors, designed to immerse users in simulated experiences such as customer journeys or end-to-end processes.
Presentation theatre (230 capacity)
Our dedicated venue equipped with audio-visual technology where speakers can deliver talks or presentations to an audience.
Informal meeting space
Facilitate spontaneous gatherings, discussions, and collaboration. Features comfortable seating and a flexible layout, encouraging creative exchanges.
Retail technology
Our designated space to interact with and experience our latest retail service technology firsthand.
Operational use cases
See live examples of the latest innovations and applications, providing insights into how these advancements can enhance our customers businesses.
Get inspired with the latest news
Go from best practices to next practices with inspirational insights and the latest developments at SAP Experience Centres around the world.
Innovation that solves retail challenges
Take a look at how digital transformation can solve 10 common retailer challenges. Innovations used in S.MART help create friction-free experiences for happy, loyal customers.
Brand loyalty with sustainability and modern marketing
Find out how putting sustainability at the centre of retail processes enables retailers to deliver the high-quality experiences that eco-conscious consumers expect.
Explore more SAP resources for innovation
SAP AppHaus Networks
Learn how AppHaus applies SAP’s human-centred approach to innovation with the help of SAP Business Technology Platform.
SAP Learning
Stay in the loop of innovation with expert learning content from SAP.