
Get the CRM and CX insights you need to thrive
Experiences that work for your customers
Discover why CX is not just a buzzword but the key to business survival. Go beyond saying you’re providing great experiences ‒ deliver them.
Read the reportCX agility: The path to business growth
Explore the value of CX agility and learn the three key steps to building and maintaining an agile CX organization.
Read the Aberdeen reportWhy SAP Customer Experience?
Learn why SAP is recognized as a leading provider of CRM and customer experience solutions.
Gartner has recognized SAP as a Leader in the Magic Quadrant for Digital Commerce for the seventh time in a row.
Emarsys, now part of SAP, has been named a Leader for the third time for the SAP Emarsys Customer Engagement platform.
Learn why SAP maintains a Leader position in the Gartner Magic Quadrant for Sales Force Automation** for the third year in a row.
CX agility Webcast series
Join Aberdeen and SAP to learn how to win customer loyalty and drive growth.
Get ready to meet the moment
Turn a viral social media post into stronger loyalty and higher profits by connecting business processes to the customer experience with SAP Customer Data Platform.
Drive profitable B2B e-commerce outcomes
Discover how to simplify complex B2B processes, boost profits through data-driven intelligence, and achieve business agility at scale on an enterprise-grade platform.
Build customer loyalty and trust
See how our customer identity and consent management solutions help deliver frictionless engagements across touch points and address data privacy on a global scale.
Learn more about SAP Customer Experience solutions
View the latest articles, research, demos, and videos to understand how our CX solutions can help you address your business needs.