SAP Engagement Cloud features
Activate data for real-time engagement
Influence demand, revenue, and retention with interactions based on operational and customer data.
Unified data powers real-time personalization
Dynamically tailor content, offers, and journeys to each customer.
Trusted, usable insights from raw signals
Raw data services drive execution across enterprise use cases.
Enterprise data activation
Engage customers with real-time data activated through SAP Business Data Cloud and connected to SAP Customer Data Platform, SAP Analytics Cloud, Cloud ERP, and Business Technology Platform.
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AI-enhanced interactions
Improve conversion, efficiency, and experiences with relevant messages, enhanced by embedded AI and real-time insights.
AI-driven personalization
Automate targeting and recommendations based on real-time behavior, channel affinity, and predicted intent.
Joule agents and embedded AI
Access predictive insights and drive automation and conversational engagement to deliver meaningful outcomes.
Omnichannel campaign creation
Accelerate personalization and optimization at scale.
Connect experiences across the business
Orchestrate timely, relevant, connected interactions at scale using shared context and AI insights.
Cross-channel journeys
Orchestrate consent-based journeys that span email, mobile, web, digital ads, and more to engage customers wherever they are.
Real-time signals
Connect sales, service, and loyalty teams by activating coordinated customer journeys.
Automated workflows
Define triggers based on real-time business events such as orders, inventory, service tickets, and loyalty milestones.
Scale operations with enterprise flexibility
Maintain security, control, and performance while engaging brands, regions, and business areas consistently.
Standardized brand experiences
Simplify designing, launching, and optimizing omnichannel campaigns.
Connected data and consistent models
Scale global operations across SAP Sales Cloud, SAP Service Cloud, and SAP Commerce Cloud portfolios.
Scaled, multi-brand, and multi-region operations
Align APIs to SAP’s open data model to enable integration across B2B and B2C operations.
Latest release highlights and road map
Release highlights
Learn about omnichannel and AI innovations that help improve productivity, inspire creativity, and power personalized customer engagement.
Additional features
Check out our latest innovations including expanded channel capabilities, new data connectors and APIs, plus AI-powered content and analytics for marketers.
Road map
Explore planned innovations, features, and functionalities for SAP Engagement Cloud.