Employees in a meeting

AI Ethics

SAP focuses on embedding AI that is relevant, reliable and responsible by design.

Solve complex business problems with artificial intelligence

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Thomas Saueressig
Member of the Executive Board of SAP SE SAP Product Engineering

With a powerful technology like Artificial Intelligence (AI) comes also great responsibility: Our customers trust in our ability to build, deploy, and use AI in a responsible and ethical way. The rapid rise of generative AI has further increased the need for highest levels of ethical standards – and that’s what we deliver. By integrating AI capabilities into our solutions, we aim to provide unbiased and sustainable support to people.

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AI Ethics Handbook

Our brand-new SAP AI Ethics Handbook guides how to apply the SAP AI Policy.

SAP’s guiding principles for artificial intelligence (AI)

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We are driven by our values
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We design for people
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We enable business beyond bias
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We strive for transparency and integrity in all that we do
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We uphold quality and safety standards
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We place data protection and privacy at our core
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We engage with the wider societal challenges of AI
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SAP Global AI Ethics Policy

Learn how we ensure to build ethical, responsible and trustworthy AI technology.

SAP AI Ethics Advisory Panel

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Peter Dabrock
Chair of Systematic Theology (Ethics) University of Erlangen-Nuremberg
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Susan Liautaud
Lecturer in Public Policy and Law Stanford University
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Nicholas Wright
Consultant at Intelligent Biology Affiliated Scholar at Georgetown University Medical Center Honorary Research Associate at University College London
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Paul Twomey
Cofounder, Stash.Global Founding figure of ICANN Co-founder of STASH
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Prof. Emma Ruttkamp-Bloem
Professor and Head of the Department of Philosophy, Faculty of Humanities at the University of Pretoria

SAP AI Ethics Steering Committee

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J G Chirapurath
Chief Marketing and Solutions Officer SAP
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Mathias Cellarius
Data Protection Officer Head of Data Protection and Privacy SAP
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Sebastian Wieczorek
Vice President for Artificial Intelligence Technology SAP
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Peter Selfridge
Global Head of Government Affairs SAP
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Freek Staehr
Head of Global Legal Commercial and Operations SAP
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Supriya Jha
Chief Diversity and Inclusion Officer SAP
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Claus Holzknecht
VP Customer Data Office SAP T&I
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Wiebke Thelo
Head of Quality, Security, and Production SAP
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Daniel Schmid
Chief Sustainability Officer SAP