Media, sports, and entertainment
Grow your enterprise by optimizing operations and maximizing content value
Improve content production, distribution, and monetization across the value chain and deliver exceptional customer experiences using one integrated platform.
SAP Business Suite can help media, sports, and entertainment companies:
Support every step of the media value chain, from content creation to monetization.
Gain real-time visibility into content costs and streamline production.
Maximize media asset value, monetization, engagement and performance across channels.
Drive revenue by deepening fan and consumer loyalty.
Transform business models to drive scalable growth.
Control production costs
Enhance visibility into financials and operations to drive efficient resource allocation, labor and talent management, cost control, and strategic revenue optimization.
Personalize fan and media engagement
Improve audience experiences by analyzing viewing habits to drive programming and content decisions, while strengthening trust through loyalty programs and personalized offers.
Maximize media asset value
Unlock maximum content value with real-time insights and control over intellectual property rights and royalties across film, music, publishing, and gaming.
Manage revenue at scale
Support direct-to-consumer and digital-first business, accelerate decision-making, and drive new business models.
Explore media, sports, and entertainment solutions from SAP and partners to help your company run better
Connect your entire business—from streamlining operations, to managing rights, and optimizing content monetization.
Integrated financial management
Strategically manage finance with an integrated solution that allows companies to:
Gain visibility into financial data with advanced analytics.
Increase revenue with dynamic content distribution across multiple channels.
Optimize resource utilization by identifying excess capacity and waste.
Make timely decisions with real-time P&L visibility across content and projects.
Streamline subscription and usage billing to boost recurring revenue.
SAP APPLICATION
Accounting and financial close
Improve accuracy and speed across high-volume transactions and revenue streams using AI-automated financial close.
SAP APPLICATION
Billing and revenue management
Grow recurring revenue and strengthen customer loyalty with personalized subscriptions, pay-per-use options, and bundled offerings.
SAP APPLICATION
Receivables automation
Simplify and streamline financial tasks with AI-enabled automated invoice matching.
SAP APPLICATION
Entitlement management
Efficiently personalize media experiences with automated entitlements and dynamic access control.
PARTNER APPLICATION
SAP Convergent Mediation by DigitalRoute
Increase revenue visibility and reduce leakage in real time with tools that translate usage data into bills and invoices.
PARTNER APPLICATION
SAP Account Substantiation and Automation by BlackLine
Enhance productivity and data quality with standardized, automated account reconciliation processes and advanced analytics.
Discover SAP Business Suite
See how SAP cloud ERP applications, SAP Business AI, and SAP Business Data Cloud come together to deliver exceptional value for your organization.
See how customers are succeeding with SAP solutions for media, sports, and entertainment
See what analysts are saying about SAP
SAP Cloud ERP named a Leader
Explore why Gartner® named SAP S/4HANA Cloud a Leader in its 2025 Magic Quadrant™ reports for cloud ERP for service-centric enterprises.1
SAP named a Leader in Source-to-Pay suites
Find out why SAP was recognized as a Leader for our ability to execute in the Gartner® Magic Quadrant™ for Source-to-Pay Suites.2
SAP recognized as a Leader in iPaaS
SAP is positioned as the vendor with the highest ability to execute in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service.3
Resources
The 2026 media operator’s playbook: Revenue at scale
Discover an operator-ready blueprint for modernizing media in 2026—from key trends to clear actions and KPIs.
Building a resilient financial foundation
See how cloud ERP helps media companies streamline operations, manage talent, and improve financial visibility.
Applying AI in sports organizations
Hear how SAP Business AI for sports organizations can improve player and team performance and boost loyalty.
Innovating with business AI for media
Drive growth with smarter insights, maximized revenue, personalized content, and streamlined operations.
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Connect with SAP industry experts
Get advice on how to drive cost-effective transformation and sustainable growth with our innovative industry solutions.
Explore packages and pricing
Choose modular, AI-enabled solutions tailored to your business priorities—finance, supply chain, HR, procurement, or sales—and grow at your pace.
See what’s ahead with SAP road maps
Browse upcoming strategies and advancements across SAP products and industries—and get the insight you need to plan your strategy with confidence.